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Curated roadmap and resources to help get started and upskill in Product Management - for free!
Basics
Video
The Art of Product Management with Sachin Rekhi
An hour long lecture which was given at Wharton School
Basics
Article
Product Owner vs Project Manager: What's the Difference?
Learn more about Product Owner vs Project Manager
Basics
Video
Prioritization Frameworks
A playlist of videos explaining the most widely used prioritization frameworks
Basics
Article
Finding Product Culture Fit
A comprehensive essay on finding Product Culture Fit
Basics
Article
The Top 10 Deliverables of Product Managers
A comprehensive essay on what the top 10 deliverables of a Product Manager
Basics
Video
Pricing Page Teardown
A weekly show where we break down strategies and insights on how subscription companies from all corners of the market can win with monetization.
Core
Article
A compact guide to pricing strategy
This article is a part of our Protect the Hustle series where we explore the truth behind the strategy and tactics of B2B SaaS growth to make you an outstanding operator.
Core
Article
The Octalysis Framework for Gamification & Behavioral Design
Learn how to use Gamification to make a positive impact on your work and life
Basics
Article
Tools for better thinking
Collection of thinking tools and frameworks to help you solve problems, make decisions and understand systems.
Basics
Video
Product Management Course (Hindi)
A comprehensive playlist of 7 long live streams where King Sidharth who takes care of Product & Design at Headout
Basics
Article
What It Takes to Become a Great Product Manager
Checkout the skills required to become a great PM and what can set you up on the path to success.
Core
Article
Survey Monkey White Paper on Survey Design
A step-by-step guidebook by SurveyMonkey for effective online survey designs, and how you can analyse the results
Core
Article
A Step-by-Step Guide to Using a Landing Page Test to Validate Your Concept
How to test viability of your business idea through a 3 page website - landing, payments, and subscription page.
Core
Article
6 Must Reads On Pricing a Product
Once you have nailed your product development, how do you price it? Read on to learn about the strategies you can use.
Core
Article
3 Product Roadmap Examples
Learn 3 styles of product roadmapping - Timeline based roadmaps, Roadmaps without dates, and Kanban roadmaps
Core
Article
How we build our Product Roadmap at Asana
Learn how Asana uses a mix of top-down and bottom-up approach for building product roadmaps to bring out the best of both worlds.
Core
Article
How To Build A Product Roadmap Everyone Understands
How to structure your product roadmap for effectively communicating high-level priorities across the entire organization
Core
Article
6 week - 6 month - 6 year
Learn the 666 framework of looking at time horizons for creating product roadmaps - 6 years, 6 months, 6 weeks
Core
Article
Marketing with the Jobs to Be Done Framework
Learn about the Jobs To Be Done framework, invented by Clayton Christenen, and how it can be used for effective marketing
Core
Video
How to Run a User Interview
What can you learn by talking to users? What questions should you ask? And a lot more in this 45 mins talk
Core
Article
How to conduct user research interviews
How simple but important insights such as 'Playing Dumb' or 'Paraphrasing' will help you conduct user interviews the right way.
Core
Article
Early Customer Research
A must-read handbook from HBS professor to learn about the processes involved in Early Customer Research
Core
Article
How to Structure (and get the most out of) Customer Development Interviews
What are the best tips and techniques that you should use to structure your user interviews
Core
Article
12 Tips for Early Customer Development Interviews
This must-read blog articulates 12 critical tips you should keep in mind while doing customer research to avoid any biases
Core
Article
How many customers should you interview?
Learn the '3 of 5 rule' to figure out the number of customers you should interview before you start working on your product
Core
Article
Ten Things I’ve Learned - Must Read
Learn some gems of wisdom about customer research, and how you can use or fix these for your task
Core
Article
Design Personas vs Marketing Personas : They-are-different
Understand the differences between design personas and marketing personas and why confusing them is a disaster
Core
Article
How to write a painless Product Requirements Document
Writing a crisp PRD is an art, one of the most important document a PM maintains. Learn how you can write your painless PRD.
Core
Article
UX for the Masses (Based on the Jobs to be done Framework)
Utilise the famous Jobs To Be Done framework to come up with innovative ideas, and design better user experiences
Core
Article
The key to better support content: Empathy
How to be a successful PM by learning both cognitive and emotional empathy to connect effectively with your customers.
Core
Article
Brene Brown on Empathy - The RSA
Learn the differences between empathy and sympathy, and how you can learn to be more empathetic with people - an important trait for any PM
Core
Article
Thoughts on Product Market Fit
Learn what steps are involved in the process to achieving product market fit, right from the initial roadmap to blitzscaling.
Core
Article
Lean Prioritization Techniques
Learn how using a simple 2X2 matrix, you can prioritize your product backlog, and focus on features that add the maximum value.
Core
Article
Pandora’s Product Prioritization Process
Learn how to implement the Pandora Prioritization System that involves a lean methodology to revisit the plan every 90 days.
Core
Article
Ultimate guide to product planning: Three feature buckets
How to prioritize product features by categorizing them into three buckets - Metric Movers, Customer Requests, Customer Delight
Core
Article
What are the best ways to prioritize a list of product features?
Understand how you should think about prioritising product features by appropriately weighing their impacts and resources needed.
Core
Article
Why One feature is better than Two or Three
Learn why offering too many features is a bad choice and how to nail new products by focusing on only one thing.
Core
Article
Product Vision
Why do you need a product vision statement, and what steps can you take to develop an effective product vision.
Basics
Video
The 5 Personas of Product Management and How to Hire Them
Building great product teams is hard. Here's some advice from Jason on how you can do it better!
Basics
Article
First Principle thinking for PMs - Brandon Chu
Brandon Chu is one of our fav authors. Another timeless piece on how to apply first principles in Product Management
Basics
Article
How To Get Into Product Management (And Thrive)
Probably THE best guide out there on breaking into Product Management
Basics
Video
Ryan Hoover’s advice on getting into Product Management
Founder of Product Hunt on the best ways to break into a career at top silicon valley startups
Basics
Article
The 4 ways to break into Product Management
Most commonly asked - "Do PMs need a CS degree?" - hear straight from the author of Cracking the PM interview
Basics
Video
What skills are needed to be an effective Product Manager?
Johanna Wright, Craig Walker, and Adam Nash & Josh Elman sharing insights on what it takes to grow in their PM careers and the skillset required for the same
Basics
Article
Breakdown of Product Management skills by Seniority level
In addition to Shreyas's deck on PM skillsets (check it out on The Product Folks YouTube channel in case you haven't already) - this is a great primer on the skills required to grow in the PM ladder
Basics
Video
A day in the life of a PM
Transparent insights into the life of a Senior PM on the life and compensation at Khan Academy
Basics
Article
12 Things Every Product Manager Should Do in Their First 30 Days at a New Company
Let's jump into the how the life of a PM looks like - the day to day activities and what roles and responsibilities a PM takes up
Basics
Article
Product Marketing v/s Product Management
Ritika takes this one step further to explain how product "marketing" fits into the product sphere and how it is different from product "management"
Basics
Article
Product Manager v/s Project Manager
One of the most common questions asked in the community - the "product" manager v/s "project" manager - let's settle it once and for all with Ron Yang
Basics
Slides
A product manager’s job
As an extension, hear directly from Josh who's worked with what others might consider as "Dream Companies" on what a PM's job looks like!
Basics
Article
Minimum viable product manager
If there is one article you should start with, it's this one - what are the minimum set of skills to get started as a PM? The MVPM.
Basics
Article
The Past and the Future of Product Management
Before we jump in, would be great to observe the evolution of product management over the years to it's current form
Basics
Article
Good Product Manager/Bad Product Manager
Old but gold. A classic on what it takes to be a good product manager from the co-founder of a16z
Practice
Article
How to build a product your customers actually want
Learn how to stay close to your customers to build something they really want
Practice
Article
3 Rules for Customer Feedback
Gathering useful timely feedback from customers can be a long process. Learn how you can make this more efficient!
Practice
Article
A Practitioner’s Guide to Net Promoter Score (NPS)
We've all heard about the "Net Promoter Score" - here's a guide into how exactly you can use it
Practice
Article
Shipping Beats Perfection
As the title suggest, we've heard different variations - right from Facebook to Khan Academy - let's dig deeper into why Shipping beats Perfection
Practice
Article
From 0 to $1B - Slack’s Founder Shares Their Epic Launch Strategy
The journey about Slack and the gangbuster GTM strategies - learn it all in this wonderful article by FirstRound
Practice
Article
Rapid Prototyping Google Glass
Tom Chi is the Experience Lead for Special Projects at Google X and here he walks us through the rapid prototyping techniques he used to ship Google Glass
Practice
Podcast
Handcrafted - Brian Cheskey (Airbnb) - Masters of Scale
Reid and Brian in a conversation discussing the Airbnb journey and some interesting insights along the way
Practice
Article
MVP Testing
Straight from the HBS classes - how to build and validate your ideas - Product Management 101
Practice
Article
User Experience Design
What is UX afterall? How do you quantify? The User Experience Honeycomb is here to help you understand the same.
Practice
Article
How to Analyze Your A/B Test Results with Google Analytics
Old but gold. Learn the art of analyzing different versions using one of the most popular tools - Google Analytics
Practice
Article
The Tenets of A/B Testing from Duolingo's Master Growth Hacker
Walk through four of the most formative A/B tests Duolingo has run, along with the context and calculus, the tactics that even the leanest marketing team can start implementing today.
Practice
Article
The surprising power of online experiments
Learn how to properly design and execute A/B and other controlled tests, ensure their integrity, interpret results, and avoid pitfalls.
Practice
Article
An MVP is not a cheaper product - its about Smart Learning
Steve Blank on what truly constitures an MVP. We often times miss this by a margin is search of the perfect solution - check how you can split this to the barebones.
Practice
Article
Excellence
Do you think an MVP means asking your teams to deliver low-quality work as soon as possible? Think again. This article helps you adopt a strategy for driving excellence throughout your organization.
Practice
Article
When is an MVP not an MVP?
Creating an MVP requires an intense amount of discipline from the Product Manager to challenge each and every requested addition to the project to ensure that the only things added to the scope of the effort are things that truly are required as a minimum feature set.
Practice
Article
Software Development Methodologies
Jump right into the biggest fad in software development today: the quasi-defined, everyone is doing it, but no one is doing it right, methodology known as Agile development.
Practice
Article
The Complete Guide to Agile, Kanban, Scrum and Beyond
Before diving into any one method, let's answer the obvious question - What's Project Management? Why do we need a project management system at all? This guide provides a brief history of project management, and defines common project management terms.
Practice
Article
Product Design Playbook
This playbook helps you learn concepts needed in the modern agile product design environment.
Core
Article
A compact guide to pricing strategy
This article is a part of our Protect the Hustle series where we explore the truth behind the strategy and tactics of B2B SaaS growth to make you an outstanding operator.
Core
Article
The Octalysis Framework for Gamification & Behavioral Design
Learn how to use Gamification to make a positive impact on your work and life
Core
Article
Survey Monkey White Paper on Survey Design
A step-by-step guidebook by SurveyMonkey for effective online survey designs, and how you can analyse the results
Core
Article
A Step-by-Step Guide to Using a Landing Page Test to Validate Your Concept
How to test viability of your business idea through a 3 page website - landing, payments, and subscription page.
Core
Article
6 Must Reads On Pricing a Product
Once you have nailed your product development, how do you price it? Read on to learn about the strategies you can use.
Core
Article
3 Product Roadmap Examples
Learn 3 styles of product roadmapping - Timeline based roadmaps, Roadmaps without dates, and Kanban roadmaps
Core
Article
How we build our Product Roadmap at Asana
Learn how Asana uses a mix of top-down and bottom-up approach for building product roadmaps to bring out the best of both worlds.
Core
Article
How To Build A Product Roadmap Everyone Understands
How to structure your product roadmap for effectively communicating high-level priorities across the entire organization
Core
Article
6 week - 6 month - 6 year
Learn the 666 framework of looking at time horizons for creating product roadmaps - 6 years, 6 months, 6 weeks
Core
Article
Marketing with the Jobs to Be Done Framework
Learn about the Jobs To Be Done framework, invented by Clayton Christenen, and how it can be used for effective marketing
Core
Video
How to Run a User Interview
What can you learn by talking to users? What questions should you ask? And a lot more in this 45 mins talk
Core
Article
How to conduct user research interviews
How simple but important insights such as 'Playing Dumb' or 'Paraphrasing' will help you conduct user interviews the right way.
Core
Article
Early Customer Research
A must-read handbook from HBS professor to learn about the processes involved in Early Customer Research
Core
Article
How to Structure (and get the most out of) Customer Development Interviews
What are the best tips and techniques that you should use to structure your user interviews
Core
Article
12 Tips for Early Customer Development Interviews
This must-read blog articulates 12 critical tips you should keep in mind while doing customer research to avoid any biases
Core
Article
How many customers should you interview?
Learn the '3 of 5 rule' to figure out the number of customers you should interview before you start working on your product
Core
Article
Ten Things I’ve Learned - Must Read
Learn some gems of wisdom about customer research, and how you can use or fix these for your task
Core
Article
Design Personas vs Marketing Personas : They-are-different
Understand the differences between design personas and marketing personas and why confusing them is a disaster
Core
Article
How to write a painless Product Requirements Document
Writing a crisp PRD is an art, one of the most important document a PM maintains. Learn how you can write your painless PRD.
Core
Article
UX for the Masses (Based on the Jobs to be done Framework)
Utilise the famous Jobs To Be Done framework to come up with innovative ideas, and design better user experiences
Core
Article
The key to better support content: Empathy
How to be a successful PM by learning both cognitive and emotional empathy to connect effectively with your customers.
Core
Article
Brene Brown on Empathy - The RSA
Learn the differences between empathy and sympathy, and how you can learn to be more empathetic with people - an important trait for any PM
Core
Article
Thoughts on Product Market Fit
Learn what steps are involved in the process to achieving product market fit, right from the initial roadmap to blitzscaling.
Core
Article
Lean Prioritization Techniques
Learn how using a simple 2X2 matrix, you can prioritize your product backlog, and focus on features that add the maximum value.
Core
Article
Pandora’s Product Prioritization Process
Learn how to implement the Pandora Prioritization System that involves a lean methodology to revisit the plan every 90 days.
Core
Article
Ultimate guide to product planning: Three feature buckets
How to prioritize product features by categorizing them into three buckets - Metric Movers, Customer Requests, Customer Delight
Core
Article
What are the best ways to prioritize a list of product features?
Understand how you should think about prioritising product features by appropriately weighing their impacts and resources needed.
Core
Article
Why One feature is better than Two or Three
Learn why offering too many features is a bad choice and how to nail new products by focusing on only one thing.
Core
Article
Product Vision
Why do you need a product vision statement, and what steps can you take to develop an effective product vision.
Practice
Article
How to build a product your customers actually want
Learn how to stay close to your customers to build something they really want
Practice
Article
3 Rules for Customer Feedback
Gathering useful timely feedback from customers can be a long process. Learn how you can make this more efficient!
Practice
Article
A Practitioner’s Guide to Net Promoter Score (NPS)
We've all heard about the "Net Promoter Score" - here's a guide into how exactly you can use it
Practice
Article
Shipping Beats Perfection
As the title suggest, we've heard different variations - right from Facebook to Khan Academy - let's dig deeper into why Shipping beats Perfection
Practice
Article
From 0 to $1B - Slack’s Founder Shares Their Epic Launch Strategy
The journey about Slack and the gangbuster GTM strategies - learn it all in this wonderful article by FirstRound
Practice
Article
Rapid Prototyping Google Glass
Tom Chi is the Experience Lead for Special Projects at Google X and here he walks us through the rapid prototyping techniques he used to ship Google Glass
Practice
Podcast
Handcrafted - Brian Cheskey (Airbnb) - Masters of Scale
Reid and Brian in a conversation discussing the Airbnb journey and some interesting insights along the way
Practice
Article
MVP Testing
Straight from the HBS classes - how to build and validate your ideas - Product Management 101
Practice
Article
User Experience Design
What is UX afterall? How do you quantify? The User Experience Honeycomb is here to help you understand the same.
Practice
Article
How to Analyze Your A/B Test Results with Google Analytics
Old but gold. Learn the art of analyzing different versions using one of the most popular tools - Google Analytics
Practice
Article
The Tenets of A/B Testing from Duolingo's Master Growth Hacker
Walk through four of the most formative A/B tests Duolingo has run, along with the context and calculus, the tactics that even the leanest marketing team can start implementing today.
Practice
Article
The surprising power of online experiments
Learn how to properly design and execute A/B and other controlled tests, ensure their integrity, interpret results, and avoid pitfalls.
Practice
Article
An MVP is not a cheaper product - its about Smart Learning
Steve Blank on what truly constitures an MVP. We often times miss this by a margin is search of the perfect solution - check how you can split this to the barebones.
Practice
Article
Excellence
Do you think an MVP means asking your teams to deliver low-quality work as soon as possible? Think again. This article helps you adopt a strategy for driving excellence throughout your organization.
Practice
Article
When is an MVP not an MVP?
Creating an MVP requires an intense amount of discipline from the Product Manager to challenge each and every requested addition to the project to ensure that the only things added to the scope of the effort are things that truly are required as a minimum feature set.
Practice
Article
Software Development Methodologies
Jump right into the biggest fad in software development today: the quasi-defined, everyone is doing it, but no one is doing it right, methodology known as Agile development.
Practice
Article
The Complete Guide to Agile, Kanban, Scrum and Beyond
Before diving into any one method, let's answer the obvious question - What's Project Management? Why do we need a project management system at all? This guide provides a brief history of project management, and defines common project management terms.
Practice
Article
Product Design Playbook
This playbook helps you learn concepts needed in the modern agile product design environment.

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