Imagine having a digital avatar of global superstar Shah Rukh Khan narrating this blog post within a matter of minutes.

If your products are bad, there’s only so much that your marketing team can do about it. Even if they achieve great initial sales, you must remember that 20% of return customers make 80% of your profit. This means someone who buys a bad product from you will not return. Also, as soon as the first ratings and reviews drop, your business will get annihilated.

ChatGPT is one of the hottest topics of discussion currently, and rightly so. The OpenAI-developed Generative AI program sits on top of the GPT 3.5 and GPT 4 LLM models to provide a human-like interaction experience with all the smartness of machines.

It is a busy Tuesday afternoon, and you have three back-to-back meetings (2 of them could've been emails, but what can you do, right?). You return to your desk 2 hours later to find each slack channel filled with 150+ messages. What's your first reaction?

Hello hello! Howdy? ‍Where did January go? Well, tell us if you get to know :) ‍As we step into February, we decided to focus on an aspect of life arguably as indispensable as food or water. No, not exercise. Apps. Do you think we're exaggerating? Maybe... but technology products have become so intertwined with life. ‍

The past years have seen a huge amount of growth for the product management function. Companies of all sizes are investing more into product development and product managers are becoming key stakeholders within their organizations.

If you want to create a product-led content marketing strategy to help your SaaS company succeed, look no further! This guide will teach you everything you need to know, from identifying your target audience to creating engaging content that resonates with them.

This week we were elated to invite Sagar Gupta who is the Associate Director, Product at RazorpayX.

Hello folks! Welcome back to our weekly AMA series. This week we were elated to invite Deepak Krishnan, Sr Director of Product, Myntra.

Hello folks! Welcome back to our weekly AMA series. This week we were elated to invite Tabassum Memon, Sr, Program Manager at Amazon.

In this AMA, Barak answered questions about Product Management, setting smart & measurable KPIs and using data to create sustainable product strategy . Find out more below!

Currently leading the Product Marketing function at Airmeet, Utkarsh specializes in product marketing for B2B SaaS businesses. He has helped several early and mid-size companies to launch new products to market and drive revenue.

Arindam is the founder & CEO of Pillow! and is a huge crypto nerd. He was previously working at Hyperverge and Shopee as Product Manager before embarking on his mission to bring Defi to Masses. So let's jump straight into the AMA!

In this AMA, Abhishek shared insights about key Product Management skills for entry-level PMs. He also shared some important PM tools and essentials for finding the right culture fit. So let's jump straight into it!

Siddharth Sharma is a full-time CTO at InVideo, a company that is trying to solve one of the most complex technology challenges - online video editing. He is ex-CTO at Shaadi.com, a name all of us are familiar with, and was responsible for overhauling the legacy systems at Shaadi and giving it its new lean tech stack.

In this AMA, Gourav shared insights about switching to Product Management, future of Product Analytics and building relationships with stakeholders as a PM.

In this AMA, Abhishek shared insights about key Product Management skills for entry level PMs. Abhishek has been a PM for 10+ years and has the grey hair to show for it!

In this AMA, Aatir answered questions about testing hypotheses and features, upskilling as a PM, and important product metrics. He also shared details about his day as PM. Find all this and more below!

In this AMA, Vaibhav answered questions about important product management skills to break into a PM role. He also shared about customer needs and essential metrics to be tracked.

Learn about the best ways and practices to connect with folks who could be a potential mentor or even your future employer?

Roles and responsibilities evolve rapidly in a Growing Startup and it's important for PMs to keep up with the pace. We are glad to have Suba A Kanchana as our guest for this edition’s AMA series. Suba is currently working as a VP of Product at Taxdoo, Hamburg. 

Learn how to convey your professional Product Management journey the right way to ensure your resume gets noticed.

Both PRDs and Concept Notes serve as a compass providing clear direction toward a product's purpose while creating a shared understanding among business stakeholders and technical teams. Take a glance to understand the slight differences between PRDs & concepts Note.

Leading a product from conception to completion is no easy task . Whether you're prioritizing features, organizing requirements, creating and maintaining product roadmaps, or analyzing metrics, we've got you covered.

Product Manager = Tech ∩ Business ∩ Design

In this AMA John answered questions about long term careers for junior PMs, common mistakes that product managers should avoid and how to get started with setting up the right metrics and choosing the right analytics tools.

A lot of questions in the AMA were around how one can develop good product sense, set early metrics for new products, and ultimately how to become a good PM.

Rohan shares some insights on Product led growth and strategic execution in scaling B2C products. The AMA revolves around the Interview process at Facebook and the scope of commerce in instant messaging platforms like WhatsApp and Telegram.

Karan Peri tells the secrets of how to build and ship innovative, effective, and margin-enhancing products people love to use. The AMA had a lot of questions revolving around key metrics and discussions about the importance of prioritizing problems.

The AMA had a lot of questions revolving around payments, pricing intangibles, offers, and BNPL. Vishvak deep dives into all of them to answer all of the questions asked.

We were glad to Host Maisum for our weekly AMA. Maisum is an IIT alumus and is currently a Product Owner at Revolut. He talks about the core differences between a PM and a PO and what growth roles mean in a startup.

We were glad to welcome Nishad Shah for AMA, who is an IIM-A alumnus and a Senior Product Manager at ShareChat to talk about building 0-1 Products.

We were glad to welcome Kavir Kaycee for AMA, an ISB postgraduate and a Senior Product Manager at Bord to talk about why PMs should learn No-code tools.

We were glad to welcome Shikhar Saxena, who currently works as a Group PM at Meesho to talk about building for Bharat and how to get into (and thrive) in Product Management

We were glad to welcome Saloni Arya for AMA, who currently is Director of Product Management at Flipkart to talk about Roarmap, how to get into in Product Management and life as a PM

As PMs, one of the core requirements of your job is communication. In a lot of cases, this begins with writing clear documents and requirements. If you are not clear with your requirements, you could face a lot of problems later in the product development cycle, which can complicate things even further.

We at The Product Folks entering 2020 have planned to have a series of events on the Product Lifecycle. To start we had a session on Product discovery. We had two awesome Speakers from PayPal Vidhyalakshmi Balasubramanian Sr. Manager PayPal and Saravana Gupta Sr. Manager PayPal. Thank you Jagdis for referring Vidya, she was amazing.

What are referrals? Referrals means spreading the word about a product or service through business’ existing customers, rather than traditional advertising. However, there’s usually some form of incentive or reward offered for customers to refer other people. They are a way to encourage happy customers to spread word about the product to acquire new customers.

Every generation has something to offer be it good or bad it's a matter of perspective. So this GenZ has mastered/slew social media channels (TikTok), to gaming, to ordering food, paying bills or payments to book tickets, to learning online. They are notoriously termed/attributed as the lazy generation of a kind who is smart, witty, and lazy. Name a transaction or service which cannot be done online. And they don't mind being called lazy as if they have accepted the tag and are proud of it and even prove it. Even Bill Gates cannot deny the fact.

This blog post is based on the recent virtual session conducted by The Product Folks with Vikrama Dhiman, Head of Product at Gojek. Here’s is a glimpse of what we’ll be learning: 1. What is Product Strategy? 2. How to build your path of becoming a Product Strategy Expert? 3. Common mistakes made by Product Managers

The Product Folks organized one of the major events in June 2020 by inviting Shreyas Doshi as a speaker to share his wisdom and 15 years of his journey in Product Management in Stripe, Yahoo, Google & Twitter The event was focused to guide all the aspiring, budding product managers on how to become a great PM but before directly getting into the crux of the topic, Shreyas made us aware about the 3 fundamental parts into the journey of a PM.

How many Product Folks does it take to mobilize and invigorate India's Products ecosystem? 7 Visionaries, 20 Startup Founders and Product Leaders, a 100+ Senior Product Folks, a 1000+ Product Managers - and YOU. A dream is what you dare to dream. And a conversation with like-minded Product professionals is how you begin to manifest your ambitions in the real world.

When the term ‘Game Design’ appears in front of us, we immediately think of a game application, but the term isn’t just associated with game application, it is instead a design approach that can be implemented in any product.

In Product Management, Instrumentation is your ability to measure and track key metrics of a product feature. You get to know the importance of product instrumentation only by laying a good foundation for easy and insightful analytics. Only then you’ll be able to make decisions based on data, not feelings. In this blog, we’ll look at the What, Who, and Why of Product Instrumentation along with few examples on how to go about instrumenting your product.

Recently, Shishir Mehrotra (Co-Founder & CEO at Coda) shared some of his insights at a TPF webinar named: Lessons for Product Leaders. In this webinar, he covered various topics. However, I’ll talk in detail about two of the topics that he touched: 1. Measuring the performance of your product team. 2. Conducting meetings effectively.

Launching in 2014 and going public in 2019 is no mean feat. In this blog, we cover Casper - a D2C brand that just didn’t achieve this hyper-growth but also disrupted the way brands think about their customers.

Lenskart was early to India's D2C scene. Many don't know that they arrived a good 10 years before there was a spotlight on homegrown brands. At Brands Decoded, we sat down with Amit Chaudhary, Co-founder Lenskart to deep dive into their growth journey and what it takes to make it in the consumer brands space.

All startup pitches include a conversation about competitive advantage or “moats,” and these moats are what ultimately allow companies to stand differentiated over the long run.

We had hosted Prashanth Tavalam for an AMA session on our Slack channel. In case you missed it we regularly host product managers and talk about everything #product. Prashanth is a Senior Product Manager at Dell Technologies. He Coaches product managers and helps teams Productize in a fast and efficient manner. His passions are in creative and problem-solving space. He is a certified Trainer/ Facilitator and loves to contribute to the product management community.

Alright! Continuing with our series of blogs where we cover the AMAs we hold over our Slack channel. Prabhu Konchada is Senior Product Manager at Apxor. Heading the product at one of India's fastest-growing product analysis. So here is our chance to have a masterclass in product analysis. No matter what type of product manager you are, analytics is something you will always look for!

This a special AMA recap as we had the pleasure to host Akshay Pruthi for our weekly AMA. He is hands down one of the best Product Growth Folks there is. A serial entrepreneur and Product Growth Consultant for multiple companies. So let's begin this masterclass and gather the amazing insights!

We were lucky to have hosted Vindhya as our guest for last week's AMA. She is recognized as Product Manager of the Year by Hacker Noon Awards 2019. Has worked on Next Billion Users, built for India, worked in consumer high growth teams, in SaaS products that focussed on India & products that dabbled outside India too. So let's dive into all the AMA fun!

Hands down, FinTech has really emerged these days. Deep-diving into FinTech Products and innovation around UPI, we were joined by Shubham Bisht, Senior Product Manager at RazorPay managing UPI payments for an AMA session on our Slack channel. In case you missed it we regularly host product managers and talk about everything #product

Buckle up, all the questions you had in your mind from Product Management to Entrepreneurship now answered. As you all know that we have an AMA every week on our Slack channel. We are super happy to have hosted Srikrishnan Ganesan as our guest. Srikrishnan comes with more than a decade of experience and has worn multiple hats starting from Business Analyst to Head of Product to a founding couple of companies. Let's get it on!

We are back with more amazing insights from our AMA on our Slack channel. In case you missed it we regularly host product managers and talk about everything #product. In this edition, we have G C Mouli with us as our guest. He is Principal PM Lead at Microsoft and has worked on a bunch of travel startups earlier. As an experienced PM, his learnings are invaluable, let's get into - How to become better at Stake Holder Management as a PM.

We have come a long way from the very first Product Teardown. Every month, there is a spike in the number and quality of entries, and this month we had more than 500 registrations 🤩 🎯

Alright! Continuing with our series of blogs where we cover the AMAs we hold over our Slack channel. In case you missed it we regularly host Product Managers and talk about everything #product. Ashwin Toshniwal is looking after New businesses and Product at CRED. He has also been part of early stage investment team at Kalaari. So here is your chance to have a masterclass in "0-1 Product Frameworks".

Alright! Continuing with our series of blogs where we cover the AMAs we hold over our Slack channel. In case you missed it we regularly host Product Managers and talk about everything #product. Abhirup Bhabani is an ISB alumnus and is currently building Razorpay Capital. So here is your chance to have a masterclass from "How to get started in the field of Product Management" to "Life of a PM" and many more topics.

Alright! Continuing with our series of blogs where we cover the AMAs we hold over our Slack channel. In case you missed it we regularly host Product Managers and talk about everything #product. We were super excited to have our AMA with Madhuri Maram, Co-Founder of Xperian and Nocoloco on a rather interesting topic "Building a Business Without Writing a Piece of Code".

Alright! Continuing with our series of blogs where we cover the AMAs we hold over on our Slack channel. In case you missed it we regularly host Product Managers and talk about everything #product. Are you a Developer or someone from tech background looking for moving to Product? This AMA is gonna be pure GOLD for you!!! We were joined by Harman Singh, Senior Product Manager, Fyle on a really interesting topic "Moving from Tech to Product without being hated by either Tech or Product".

Alright! Continuing with our series of blogs where we cover the AMAs we hold over on our Slack channel. In case you missed it we regularly host Product Managers and talk about everything #product. Deep-diving into Neobanks, FinTech, raising funds, and working as a VC, we were joined by Suman Gandham, Founder, finin.in (Previously he was an Ex-VC at Nekko Capital) on a really interesting topic "Demystifying Everything About Neobanks and FinTech".

Alright! Continuing with our series of blogs where we cover the AMAs we hold over on our Slack channel. In case you missed it we regularly host Product Managers and talk about everything #product.

Alright! Continuing with our series of blogs where we cover the AMAs we hold over on our Slack channel. In case you missed it we regularly host Product Managers and talk about everything #product. We are excited to have hosted Rahul Mathur, Founder & CEO, BimaPe as our guest. He shared his Learnings from Building in Public, How to build great products for India, Mistakes to avoid as a first-time founder, InsureTech, His journey with BhimPe and His entrepreneurial life. He loves sharing his journey as he progresses as a first time founder on his Twitter and LinkedIn account.

Alright folks, another week, another great AMA here at The Product Folks! For those who missed it, and those who wish to have a quick recap, we have compiled the learnings from the AMA into this blog post. (PS: We hold AMAs with some top Product people every week on our Slack channels, do check it out!) This week, we were very excited to welcome Amol Walvekar, who works as a PM WePay in the Bay Area. Along with that, he has been actively investing and advising a lot of start-ups in Bengaluru.

Alright! Continuing with our series of blogs where we cover the AMAs we hold over on our Slack channel. In case you missed it we regularly host Product Managers and talk about everything #product. We are excited to have hosted Ankur Sharma, Vice President of Product and Engineering, Perkbox as our guest. He shared his learnings and knowledge around - How to think fast and grow as a Product Manager using Mental Models.