The Ultimate Guide to Product Led Growth

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Elevate your Product to the pedestal and make it the catalyst to drive Growth! Join the interactive learning experience and have Industry experts guide you to discover your potential!

Limited slots only

Cohort kickoff at April 29th '23

Global Growth Hackers

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What is the course about?

An introduction into understanding how your Product can be a source to drive growth. Learn frameworks that will help you deconstruct products to enable you and your company to hack into growth. You will have the opportunity to build and implement a go to market strategy using your product as the main vehicle to acquire, activate, and retain customers.

What you will learn?

Following are the course outcomes that you will achieve at the end of the course:

When, what and how? Learn from Industry Experts on what the best frameworks are, when to adopt them and how to pave the path to success.
We won’t let you hanging with just theory, jump in and get your hands dirty to sculpt your own GTM and Monetization Strategies!
User trends, feedback and optimization are key to any Product and hence the final milestone cover Quantification and Optimize based on user Response.

Meet your Growth Experts

Insights from seasoned Product Leaders to accelerate your Product’s Growth!

Shreyas Doshi

ex-Stripe, Twitter, Google, Yahoo

Julie Zhuo


Deepak Abbot


Ankur Gattani

VP, Growth & Marketing,

Ian Robbins

ex-PayPal, Spotify

Karan Peri

Head of Product,

Toshi Prakash

Director of PM,

Aquibur Rahman


Praseed Prasannan

AVP Product - Commerce Marketplace

Sumant Subrahmanya


Attendees From

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Here’s to your best

3 Weeks

 Curated Deep Dive into the world of Product-Led Growth

Week 1

Growth Models & Acquisition

• Welcome & Introduction to the PLG’23 Cohort

• Approaches to growth - SLG, MLG, PLG

• Briefing on funnel - Acquisition, Onboarding, Engagement, Monetization

• Prioritizing PLG Roadmap & PLG Tools

• Defining Growth Metrics & KPIs
Week 2

Activation & Retention

• Designing onboarding experience

• Accelerating time-to-value -> Free versions, social proofing

• Activation strategies

• Driving & Measuring feature adoption

• Value gaps and delivering on promise
Week 3

Pricing & Monetization

• Developing strategic Pricing models

• Pricing optimization

• Customer health scoring model

• Responsibilities of PM in PLG sphere

• Structuring teams

Calling out for all the future

Startup founders
Product Leaders
Product Managers
Product Marketing Managers
Brand Managers
Product Designers
Product Marketing Managers
Product Managers
Growth Managers
Growth Managers
Performance Marketers
Growth Marketers
Growth Marketers
Apply Now

Get Access to The Product Folks Ecosystem

Exclusive & Private Community

Get access to the private community and engage in meaningful conversations with the participants.

Hands-on Live Learning

Get hands-on training by working on projects, and brainstorming problems with other participants.

Get Job Opportunities

Apply to the latest Product & Analytics roles from top startups on our curated job board

What Does The Program Cost?

We've built our careers by resources and goodwill of people who've openly shared what they've learned. To amplify it further and create a huge impact, it's only fair if we use our network to offer a program that anyone, anywhere can access without any barriers.


Showcase Credibility

No Pricing Barrier

Equal Opportunity Access

Wall of love ❤️

Community is at the heart of everything we do. Checkout what our past graduates have to say about us!

200+ Jobs secured
5000+ students
10hrs+ video content
Access our previous cohort sessions here:
Visit LMS

I learned about optimizing growth funnels in a masterclass by Avadhoot Revankar and Himanshu Periwal, thanks to The Product Folks. Real-life B2C and B2B examples were shared. Kudos to the organizers!

Sweety Chatterjee

I found this community by chance but chose to join because it's a fun place to network and learn. The PLG series helps learners understand product dynamics better. Kudos to the TPF team for creating it!

Kruti Naik

The PLG journey provided insights on the evolution to product-led growth, measuring the journey, and a case study with Mixpanel. Thanks to The Product Folks, Mixpanel, Netcore Cloud, and the entire TPF community for making it exciting.

Dinesh M.

Thanks to The Product Folks for a great 6-week program with live sessions by professionals from top companies, study material, industry case studies, and weekly assignments that required research.

Sushant Srivastava

Ready to Enroll? Register Now

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Frequently Asked Questions

Who can apply for this course?

This course has been curated for outperforming individuals who love taking up new challenges and solving problems. You will be a good fit if:
You are a super learner/student/fresher and looking to understand how to better leverage your product to drive growth.
You are an early-stage startup looking to ace your growth.
You are an experienced Product Manager who is looking for a community that thinks alike, build a network and be a mentor to others.
You are a founder looking for a better strategy behind your product or to hire people for your growth team.

How can I register?

Navigate to the registration link, fill out your name & email and submit the same. You will receive an email with the complete cohort details. The enrollment will be on a first come, first serve basis.

How much does this course cost?

The course is absolutely FREE of cost to attend the live sessions.

Will I get a certificate after completing?

Yes, on course completion, you get a certificate that you can showcase to potential employers and share on LinkedIn.

Is this course remote?

Yes! We have designed every activity for remote audience including, events, icebreaking activities and classes.

How long can I access the community and sessions?

You have lifetime free access to the community but the recorded sessions could be accessed with a minimum chargeable fee.