Product Case Studies of Global Companies
Join the Community
Master Product Management by learning key terms used in Product, Growth, Design, Tech, Analytics & more. Upskill yourself as a Product Manager with ProductPedia.
Popular Product Management Terms
CAC: Customer Acquisition Cost
CAC is the cost associated with acquiring new customers through marketing and sales activities.
CPL: Cost Per Lead
CPL is a pricing model in which advertisers pay for each qualified lead generated from their campaigns.
CTR: Click-through rate
CTR is a metric used to measure the success of an online advertising campaign by calculating the percentage of users who click on an ad.
DAU: Daily Active User
DAU is a metric used to measure the number of unique users who interact with an app or website on a given day.
GTM : Go-to-Market strategy
The GTM strategy is the plan for how a product will be introduced to the market and made available to customers. This can include things like pricing, distribution channels, and marketing efforts.
A wireframe is a visual representation of the structure and content of a website or application, used to plan its layout and functionality.
The percentage of users who take a desired action, like signing up for a newsletter.
ABM: Account-based marketing
ABM is a strategy that focuses on targeting specific accounts with personalized messages and offers.
Come For the Content
Stay For the Community
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
The Product Folks is a volunteer-driven community of PMs and enthusiasts who are passionate about making an impact and help everyone grow together.
Terms & Condition
TPF Lab LLP | Copyright ©2024
Product Led Growth
Product Case Studies
Women in Product
ISB Product Management