The success of each acquisition channel in driving traffic, sign-ups, or purchases.

ACV is the total value of a customer’s contract over a 12-month period.

AOV is the average amount of money spent per order in an ecommerce store.

ARPU is a measure of the average revenue generated by a single user over a given period of time.

ARR is the total amount of revenue a company can expect to receive on an annual basis from recurring sources.

ASRU is a metric that measures the average amount of money spent by a customer over multiple visits to a business.

The percentage of visitors who leave your website after viewing just one page. A high bounce rate may indicate issues with the landing page (e.g., messaging) or targeting.

CAC is the cost associated with acquiring new customers through marketing and sales activities.

Customer lifetime value is a measure of the total value a customer brings to a business over the course of their relationship.

CPA is a pricing model in which advertisers pay for each successful acquisition of a customer.

CPL is a pricing model in which advertisers pay for each qualified lead generated from their campaigns.

CR is a metric that measures the percentage of visitors to a website who take a desired action, such as making a purchase or signing up for a newsletter.

DAU is a metric used to measure the number of unique users who interact with an app or website on a given day.

DPU is a metric used to measure the number of users who make at least one payment per day.

MAU is a metric used to measure the number of unique users who have interacted with a product or service in a given month.

MRR is a measure of the total amount of recurring revenue generated from subscription-based services in a given month.

MTU is a measure of the maximum size of a single data packet that can be sent over a network.

NPS is a customer loyalty metric that measures customer satisfaction and loyalty by asking customers to rate their likelihood of recommending a product or service on a scale of 0-10.

QA is the process of ensuring that products and services meet quality standards.

QMS is a system of processes and procedures used to ensure quality control and consistency in an organization's products, services, and operations.

TRR is a measure of the overall performance of an investment, taking into account both capital gains and income generated from the investment.

The time it takes for a user to experience the core benefits of your product after starting to use it. A shorter TTV leads to higher user satisfaction, engagement, and retention. In product-led growth, optimizing TTV is crucial to ensure users quickly understand the value your product delivers.