Product Glossary

Product Growth

Bridge the worlds of product marketing and product management with ProductPedia's expansive glossary. Dive into key terms connecting these realms, empowering you to strategically position and effectively promote products. Unlock the language of success in both marketing and management.

TRR: Total Return Rate

Growth
TRR is a measure of the overall performance of an investment, taking into account both capital gains and income generated from the investment.

Time to Value : TTV

Growth
The time it takes for a user to experience the core benefits of your product after starting to use it. A shorter TTV leads to higher user satisfaction, engagement, and retention. In product-led growth, optimizing TTV is crucial to ensure users quickly understand the value your product delivers.

QMS: Quality Management Systems

Growth
QMS is a system of processes and procedures used to ensure quality control and consistency in an organization's products, services, and operations.

QA: Quality assurance

Growth
QA is the process of ensuring that products and services meet quality standards.

NPS: Net promoter score

Growth
NPS is a customer loyalty metric that measures customer satisfaction and loyalty by asking customers to rate their likelihood of recommending a product or service on a scale of 0-10.

MTU: Monthly transactional user

Growth
MTU is a measure of the maximum size of a single data packet that can be sent over a network.

MRR: Monthly recurring revenue

Growth
MRR is a measure of the total amount of recurring revenue generated from subscription-based services in a given month.

MAU: Monthly active user

Growth
MAU is a metric used to measure the number of unique users who have interacted with a product or service in a given month.

DPU: Daily paying user

Growth
DPU is a metric used to measure the number of users who make at least one payment per day.

DAU: Daily Active User

Growth
DAU is a metric used to measure the number of unique users who interact with an app or website on a given day.

CR: Conversion rate

Growth
CR is a metric that measures the percentage of visitors to a website who take a desired action, such as making a purchase or signing up for a newsletter.

CPL: Cost Per Lead

Growth
CPL is a pricing model in which advertisers pay for each qualified lead generated from their campaigns.

CPA: Cost Per Acquisition

Growth
CPA is a pricing model in which advertisers pay for each successful acquisition of a customer.

CLTV: Customer lifetime value

Growth
Customer lifetime value is a measure of the total value a customer brings to a business over the course of their relationship.

Channel Effectiveness

Growth
The success of each acquisition channel in driving traffic, sign-ups, or purchases.

CAC: Customer Acquisition Cost

Growth
CAC is the cost associated with acquiring new customers through marketing and sales activities.

Bounce Rate

Growth
The percentage of visitors who leave your website after viewing just one page. A high bounce rate may indicate issues with the landing page (e.g., messaging) or targeting.

ASRU: Average Spend Per Returning User

Growth
ASRU is a metric that measures the average amount of money spent by a customer over multiple visits to a business.

ARPU: Average Revenue per User

Growth
ARPU is a measure of the average revenue generated by a single user over a given period of time.

ARR: Annual Recurring Revenue

Growth
ARR is the total amount of revenue a company can expect to receive on an annual basis from recurring sources.

AOV: Average Order Value

Growth
AOV is the average amount of money spent per order in an ecommerce store.

ACV (Annual Contract Value)

Growth
ACV is the total value of a customer’s contract over a 12-month period.