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ABM: Account-based marketing
ABM is a strategy that focuses on targeting specific accounts with personalized messages and offers.
ASO: App Store Optimization
ASO is the process of optimizing mobile apps to rank higher in app store search results, increase visibility, and drive more organic downloads.
GTM : go-to-market strategy
The GTM strategy is the plan for how a product will be introduced to the market and made available to customers. This can include things like pricing, distribution channels, and marketing efforts.
PLS: Product Level Strategy
PLS is a strategic approach to marketing that focuses on the product itself, rather than the customer or market.
PMM: Product Marketing Manager
The PMM is responsible for driving the product marketing strategy and executing on the plan to bring a product to market.
PRD: Product requirement document
A PRD is a document that outlines the features, functions, and requirements of a product.
SEO: Search Engine Optimization
SEO is the process of optimizing a website to increase its visibility in search engine results.
Traffic Source Distribution
The breakdown of incoming user traffic by different sources, such as organic search, referrals, or paid ads.
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