ABM is a strategy that focuses on targeting specific accounts with personalized messages and offers.

ASO is the process of optimizing mobile apps to rank higher in app store search results, increase visibility, and drive more organic downloads.

The GTM strategy is the plan for how a product will be introduced to the market and made available to customers. This can include things like pricing, distribution channels, and marketing efforts.

PLS is a strategic approach to marketing that focuses on the product itself, rather than the customer or market.

The PMM is responsible for driving the product marketing strategy and executing on the plan to bring a product to market.

A PRD is a document that outlines the features, functions, and requirements of a product.

SEO is the process of optimizing a website to increase its visibility in search engine results.

The breakdown of incoming user traffic by different sources, such as organic search, referrals, or paid ads.