Product Glossary

Product Analytics

CPM: Cost per thousand impressions
Analytics
CPM is a pricing model used in online advertising, where advertisers pay a fixed cost for every 1,000 impressions of their ad.
CTR: Click-through rate
Analytics
CTR is a metric used to measure the success of an online advertising campaign by calculating the percentage of users who click on an ad.
Conversion Rate
Analytics
The percentage of users who take a desired action, like signing up for a newsletter.
Landing Page Conversion Rate
Analytics
The percentage of visitors who take a desired action on a specific landing page, like signing up or starting a trial, on a specific landing page.
Onboarding Completion Rate
Analytics
The percentage of users who complete the onboarding process successfully.

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