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CPM: Cost per thousand impressions
CPM is a pricing model used in online advertising, where advertisers pay a fixed cost for every 1,000 impressions of their ad.
CTR: Click-through rate
CTR is a metric used to measure the success of an online advertising campaign by calculating the percentage of users who click on an ad.
The percentage of users who take a desired action, like signing up for a newsletter.
Landing Page Conversion Rate
The percentage of visitors who take a desired action on a specific landing page, like signing up or starting a trial, on a specific landing page.
Onboarding Completion Rate
The percentage of users who complete the onboarding process successfully.
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