Understanding the target demographic

Byju's, being an online education platform, primarily targets school students. In India, there are approximately 350 million students.

Estimating the potential reach of Byju's

Internet penetration in India, particularly for the demographic Byju's caters to, may be around 50%. So, we have around 175 million potential users.

Considering market share and growth rate

Byju's is a leading player in this market, but they are not the only one. Let's assume they have managed to penetrate 15% of this potential market, which gives us around 26.25 million existing users.

Assuming a monthly growth rate of 2% (this is a modest assumption considering the rapid digital adoption in education), the number of new subscribers Byju's gains in a month would be around 525,000.