As the PM for YouTube's recommendation algorithm, what metrics would you use to determine its effectiveness?

YouTube

Product Case Study

Describe

  • The recommendation algorithm curates a personalized list of videos for each user based on their watch history, likes, and search patterns.
  • Its goal is to increase user engagement by suggesting relevant content that the user might be interested in.

Feature Goals

  • Increase user engagement.
  • Increase the diversity of content consumed.
  • Increase session length.
  • Drive discovery of new content creators.

Success Metrics

Is the feature discoverable and are users using the feature as intended?

  • % of users interacting with the recommendations.
  • Click-through rate of recommended videos.

Is usage of the feature growing?

  • Growth in the number of recommended videos watched per user.

What is driving usage of the feature?

  • Correlation between user behavior (like, share, subscribe) and recommendation algorithm.
  • Watch time per recommended video category or type.

Does the feature increase engagement?

  • Increase in average watch time per session.
  • Increase in frequency of user visits.

Does the feature lead to the discovery of new content?

  • Number of new channels discovered per user via recommendation.
  • Subscriptions to new channels per user based on recommendations.

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