YouTube
Product Case Study
Describe
- The recommendation algorithm curates a personalized list of videos for each user based on their watch history, likes, and search patterns.
- Its goal is to increase user engagement by suggesting relevant content that the user might be interested in.
Feature Goals
- Increase user engagement.
- Increase the diversity of content consumed.
- Increase session length.
- Drive discovery of new content creators.
Success Metrics
Is the feature discoverable and are users using the feature as intended?
- % of users interacting with the recommendations.
- Click-through rate of recommended videos.
Is usage of the feature growing?
- Growth in the number of recommended videos watched per user.
What is driving usage of the feature?
- Correlation between user behavior (like, share, subscribe) and recommendation algorithm.
- Watch time per recommended video category or type.
Does the feature increase engagement?
- Increase in average watch time per session.
- Increase in frequency of user visits.
Does the feature lead to the discovery of new content?
- Number of new channels discovered per user via recommendation.
- Subscriptions to new channels per user based on recommendations.