Describe

• The Retweet feature allows users to share a Tweet with their followers.
• This feature helps to increase the spread of content and can help topics or discussions to go viral.

Feature Goals

• Increase engagement and interaction between users.
• Enhance content dissemination.
• Increase visibility and reach of a user's content.

Success Metrics

Is the feature discoverable and are users using the feature as intended?

• Retweets per user.
• Retweets per Tweet.

Is usage of the feature growing?

• Growth in number of Retweets over time.

What is driving usage of the feature?

• Retweets by content type (e.g., text, video, image, etc).
• Retweets by user segment (age, geography, interests, etc).

Does the feature increase engagement?

• Increase in user interaction (likes, replies) on Retweeted content.
• Increase in average time spent on the platform per user.

Does the feature increase user value to advertiser?

• Ad impressions and clicks resulting from Retweeted content.
• Reach and engagement with promoted content via Retweets.