Define Feature:‍

Google Search is a web search engine that uses sophisticated algorithms to find relevant web pages in response to a user's search query.

Goal of Feature:‍

To provide the most relevant and useful search results to users as quickly as possible.

User Journey:

‍User enters a search query -> User browses search results -> User clicks on a relevant result to access information.

Metrics:

Adoption

• Number of searches per user: Shows the usage level of Google Search by individual users.

Engagement

• Click-through rate (CTR) on search results: If users frequently click on search results, it suggests that the results are relevant.
• Average search query length: Longer queries might indicate more complex information needs and can impact how search algorithms respond.
• SERP (Search Engine Results Page) exit rate: If users frequently exit without clicking on a result, it could indicate that the search results were not relevant.

Monetisation

• Click-through rate (CTR) on ads: Google monetises search primarily through ads, so a higher CTR on ads would generate more revenue.
• Average cost-per-click (CPC) for ads: This shows how much advertisers are willing to pay for clicks, another key aspect of monetisation.

Retention

• Daily/Weekly/Monthly Active Users: If users continue to use Google Search regularly, it suggests they find value in the tool.
• Churn rate: If users stop using Google Search over time, it may indicate dissatisfaction with the search results or experience.