For this question, let's use a bottom-up approach:
India has approximately 300 million households.
Given the increasing penetration of the internet in India, let's assume 50% of households have internet access. This gives us approximately 150 million households (300 million * 50%).
Not everyone with internet access will order from Amazon. Based on e-commerce adoption rates and the presence of other competitors, let's assume 20% of these households order from Amazon. This gives us approximately 30 million households (150 million * 20%).
On average, let's assume households order twice a month from Amazon.
On average, let's assume each order contains 3 items.
First, we need to estimate the number of items sold per month. This is the number of ordering households * frequency of orders per month * items per order, which is 30 million * 2 * 3 = 180 million items per month.
Now we can estimate the number of items sold per day by dividing the monthly total by 30 (assuming an average month). That gives us approximately 6 million items sold per day.
So, the estimated number of items sold on Amazon.in in a day is around 6 million.
