Describe:

• Snapchat's Stories feature allows users to post photos and videos that disappear after 24 hours, offering a temporary, casual way to share their daily life.
• Stories give users a platform to broadcast content to all their friends at once.
• It can also foster better engagement and connectivity among users.

Feature Goals:

• User Engagement: Encourage users to post and view stories frequently.
• Social Connectivity: Strengthen the social network on Snapchat.
• Content Creation: Drive the production of creative content on the platform.

User Journey:

• User creates a Story by taking a photo or video within the Snapchat app.
• User adds filters, text, or other creative elements to the Story.
• User posts the Story, making it visible to their friends for 24 hours.
• Friends view the Story, possibly responding with chat messages or emojis.
• User feels validated and connected by the responses to their Story.

Success Metrics:

• Is the feature discoverable? Measure the percentage of users who post a Story out of total Snapchat users.
• Are users using the feature as intended? Track the number of Stories posted per user per day.
• Is usage of the feature growing? Monitor the growth rate in the number of Stories posted over time.
• What is driving usage of the feature? Segment usage by user demographic characteristics and look at variations in use.