Define Feature:

The goal of making transportation easy, accessible, and readily available, much like the availability of running water. This motto underscores the convenience and reliability of Uber's ride-sharing service.

Metrics:

Ride Volume:

• Total Rides: The total number of rides taken on the Uber platform is a fundamental metric that reflects demand and user engagement.

User Adoption and Growth:

• Monthly Active Users (MAU): The number of users who engage with the Uber app each month.
• New User Acquisition: The number of new users signing up for Uber accounts and using the service.

Market Share:

• Market Penetration: Measuring Uber's presence and adoption in different regions and markets.

Revenue and Gross Bookings:

• Gross Bookings: The total value of fares and fees generated by Uber, reflecting the financial impact of the service.
• Revenue: The revenue earned by Uber, which includes the company's share of each ride's fare.

User Engagement:

• App Open Frequency: Measuring how often users open the Uber app.
• Session Duration: The average time users spend in the app during a session.

Rider Retention and Loyalty:

• Customer Lifetime Value (CLV): Estimating the long-term value of an average Uber user over their engagement with the platform.
• Repeat Usage: The percentage of users who continue to use Uber for multiple rides.

Driver Satisfaction and Engagement:

• Driver Retention: The rate at which drivers continue to work on the Uber platform.
• Driver Ratings: Monitoring driver satisfaction and service quality.

Safety Metrics:

• Safety Incidents: Tracking the number of safety-related incidents reported by riders and drivers.
• Response Time: Measuring the time it takes for Uber to respond to and address safety concerns.

Fare Structure and Pricing:

• Price Elasticity: Analyzing how changes in pricing affect ride volume and revenue.
• Surge Pricing: Monitoring the utilization of surge pricing during high-demand periods.

Customer Support Metrics:

• Response Times: Measuring the time it takes for customer support to address user inquiries and issues.
• Resolution Rates: Tracking the percentage of customer issues resolved satisfactorily.