How many active users does Dream11 have during the IPL season?

Dream11

Product Case Study

Dream11 is a fantasy sports platform, with cricket being the most popular sport due to its massive fan base in India. Let's consider the following factors:

Total Cricket Fans:

In a cricket-loving country like India, let's assume 50% of the 1.4 billion population are cricket fans, which is 700 million.

Internet Users:

As per various reports, internet penetration in India is around 50%. Applying that here, we get 350 million cricket-loving internet users.

Fantasy Cricket Interest:

Now, all of these wouldn't be interested in fantasy cricket. If we consider a modest 10%, we get 35 million potential users of fantasy cricket apps like Dream11.

Platform Market Share:

Dream11 is a major player but has competition. Assuming they have around 50% of the market share, that's 17.5 million users.

IPL Surge:

During IPL, the activity on Dream11 would surge due to the heightened interest in matches. If we assume that the user base doubles during IPL, it would be around 35 million active users.

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