Where marketing
Meets  products

The Marketing Folks is a volunteer-driven community of Product Marketers and enthusiasts who are passionate about making an impact and help everyone grow together.

btw, what is the marketing folks?

The Marketing Folks is a volunteer-driven community of Product Marketers and enthusiasts who are passionate about making an impact and help everyone grow together.

Podcasts

On all things PMM.
With industry experts.
Every week.

AMAs

On all things PMM.
With industry experts.
Every week.

Events

On all things PMM.
With industry experts.
Every week.

Case Studies

On all things PMM.
With industry experts.
Every week.

what is product marketing?

Product Marketing is an initiative to enable aspiring and existing PMs to showcase their product learnings, get guidance and have a chance to interview for jobs.

Learn More ->

Case Studies

AirBnB - Reducing Customer Churn
Every PM aims to minimise their customer churn, but how do you do it? Read this case study on AirBnB, and how it reduces churn through personalisation. Use this case study to enhance your understanding of user psychology, and design principles.
Late Stage
Behind Every Great Product
Recounting the chronicles behind 6 products that have dramatically changed the world around us, Marty Cagan creatively unpacks how the Product Managers behind them were able to overcome the hurdles to craft these products. Highly suggested to get 'Inspired'.
Late Stage
ClassPass - Finding Product Market Fit
Read this case study to understand the need to spend your time and resources figuring out what your customer want, and how you can affect a behavioural change to ultimately solve the problem you set out on. It's a long read, but in the end it will be all worth it.
Early Stage
Browse All Case Studies

Come For the Content
Stay For the Community