Where marketing
Meets  products

The Marketing Folks is a volunteer-driven community of Product Marketers and enthusiasts who are passionate about making an impact and help everyone grow together.

btw, what is the marketing folks?

The Marketing Folks is a volunteer-driven community of Product Marketers and enthusiasts who are passionate about making an impact and help everyone grow together.

Podcasts

On all things PMM.
With industry experts.
Every week.

AMAs

On all things PMM.
With industry experts.
Every week.

Events

On all things PMM.
With industry experts.
Every week.

Case Studies

On all things PMM.
With industry experts.
Every week.

what is product marketing?

Product Marketing is an initiative to enable aspiring and existing PMs to showcase their product learnings, get guidance and have a chance to interview for jobs.

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blogs, what’s new?

Wednesday, June 4, 2025
Storytelling & Stakeholder influence: AMA with Rishab Jolly

We are elated to have Rishab Jolly, a Senior Product Manager at Microsoft, USA, specializing in cloud observability. In this session, he shares insights on storytelling and stakeholder influence in product management. This is part of AMA series held on TPF Slack channel. In case you're not aware, we regularly host Product Managers and talk about everything #product in our slack community.

Monday, April 7, 2025
The Art of Leadership – Elevating from Execution to Strategy

The leap from execution to a strategic leadership role isn’t just a promotion—it’s a fundamental shift in mindset, skillset, and approach. You are no longer executing plans but shaping the future of the company.

Friday, August 2, 2024
How to use Product Management Side Projects to get jobs and internships

This article will explore how product management side projects can catalyze professional development by allowing you to experiment with new methodologies and enhance your skillset.

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Case Studies

AirBnB - Reducing Customer Churn
Every PM aims to minimise their customer churn, but how do you do it? Read this case study on AirBnB, and how it reduces churn through personalisation. Use this case study to enhance your understanding of user psychology, and design principles.
Late Stage
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Behind Every Great Product
Recounting the chronicles behind 6 products that have dramatically changed the world around us, Marty Cagan creatively unpacks how the Product Managers behind them were able to overcome the hurdles to craft these products. Highly suggested to get 'Inspired'.
Late Stage
Read Case Study
ClassPass - Finding Product Market Fit
Read this case study to understand the need to spend your time and resources figuring out what your customer want, and how you can affect a behavioural change to ultimately solve the problem you set out on. It's a long read, but in the end it will be all worth it.
Early Stage
Read Case Study
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The Product Folks is a volunteer-driven community of PMs and enthusiasts who are passionate about making an impact and help everyone grow together.
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