Teardown - The Product Folks x 


Teardown Video

Teardown Information

Product for June is ShareChat, and here's an overview of the problem statement:

​1. The objective of the Explore product in ShareChat is to provide power users with the depth of content exploration. The mental model is similar to Youtube's explore section.

​2. The content needs of the general user will be served by the Trending Feed, the Explore product is specifically for power users to 'explore the depth of content categories'

​3. The Explore product has "hashtags" (also called groups) aggregated into broad categories. Users can select categories and then browse tags that relate to their interests.

​4. While personalizing the categories is a solution (i.e., using advanced data science models to show users the category they want to engage with more), we would want teams to steer away from data science-heavy approaches.

​5. The metrics to track the success of the Explore product are - "Time spent in Explore, Engagement driven by the explore section - while making sure that the overall time spent and engagement on the app does not drop".

​6. Teams should come up with a product roadmap that covers the key levers to improve the above metrics, and what problems need to be solved from a user’s perspective. Note: Leave out 'search' as a product from the above problem statement

​We have for you Mithun Madhusudan, Director of Product, ShareChat as your mentor to guide you through this process.

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