You have been onboarded as a PM to work on the Josh Skills App. The purpose of the app is simple - equip students and learners with the soft and hard skills that they need to succeed in life. Soft skills include Spoken English, Personality Development, Computer Skills & so on. Hard skills include designing, coding, excel skills, etc.
Your goal is to improve the usability and experience of people coming to the app, as not all of them have a context that the service is paid and want to 'try-before-buying'.
Your improvements should directly impact various course purchases that the platform has to offer (increase purchase to download ratio)
Keep in mind that the target audience for this app is the next billion users from India and more developing countries.