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NPS: Net promoter score

Definition of

NPS: Net promoter score

NPS is a customer loyalty metric that measures customer satisfaction and loyalty by asking customers to rate their likelihood of recommending a product or service on a scale of 0-10.

Detailed Description of

NPS: Net promoter score

Net Promoter Score (NPS) is a metric used to measure customer loyalty and satisfaction. It is a simple survey question that asks customers to rate their experience with a product or service on a scale of 0-10, with 0 being the least likely and 10 being the most likely. The score is then calculated by subtracting the percentage of detractors (those who rated 0-6) from the percentage of promoters (those who rated 9-10). NPS can be used to measure customer loyalty, satisfaction, and engagement over time. It can also be used to identify areas for improvement in product management, such as customer service, product features, pricing, and more. NPS can help product managers understand how customers feel about their products and services and make informed decisions about how to improve them.

Examples of

NPS: Net promoter score

1. NPS Score: This is a metric used to measure customer loyalty and satisfaction. It is calculated by subtracting the percentage of customers who are “detractors” (those who rate their experience as 0-6 on a 0-10 scale) from the percentage of customers who are “promoters” (those who rate their experience as 9-10 on a 0-10 scale). 2. NPS Survey: This is a survey that asks customers to rate their experience with a company or product on a 0-10 scale. The survey also asks customers to provide additional feedback about their experience. 3. NPS Benchmarking: This is the process of comparing an organization’s NPS score to industry averages or other organizations in order to gain insights into customer loyalty and satisfaction levels.

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