Definition of


Ideation is the process of generating creative ideas and solutions to problems.

Detailed Description of


Ideation is the process of generating ideas and solutions to a problem or challenge. In product management, ideation is the process of coming up with new product ideas, features, and solutions to customer problems. It involves brainstorming, researching customer needs, and exploring potential solutions. Ideation can be done by individuals or teams and can involve a variety of methods such as brainstorming sessions, focus groups, surveys, interviews, and more. The goal of ideation is to generate creative ideas that can be used to develop new products or improve existing ones. Ideation is an important part of the product development process as it helps identify customer needs and develop innovative solutions that meet those needs.

Examples of


1. Brainstorming: Gathering a group of people together to generate ideas and solutions to a problem. 2. Mind Mapping: Creating a visual representation of ideas and concepts by connecting them with lines and arrows. 3. Reverse Brainstorming: Starting with the desired outcome and working backwards to identify potential solutions. 4. SCAMPER: A technique that encourages creative thinking by asking questions about existing products or services, such as Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse/Rearrange. 5. Design Thinking: A process for creative problem solving that involves empathizing with users, defining the problem, ideating solutions, prototyping them, testing them out in the real world and iterating on them until they are successful.

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