CPL is a pricing model in which advertisers pay for each qualified lead generated from their campaigns.

Cost per lead (CPL) is a metric used in product management to measure the cost of acquiring a new customer or lead. It is calculated by dividing the total cost of marketing and advertising activities by the number of leads generated. CPL is an important metric for product managers to track, as it helps them understand how effective their marketing and advertising efforts are in terms of generating leads and customers. By tracking CPL, product managers can identify areas where they can improve their marketing and advertising strategies to reduce costs and increase lead generation. Additionally, CPL can be used to compare different marketing channels and campaigns to determine which ones are most effective at generating leads at the lowest cost.

1. Pay-per-click (PPC): This is a type of CPL advertising where advertisers pay a fee each time their ad is clicked. 2. Cost-per-action (CPA): This is a type of CPL advertising where advertisers pay a fee each time someone takes an action, such as filling out a form or making a purchase. 3. Cost-per-thousand impressions (CPM): This is a type of CPL advertising where advertisers pay a fee each time their ad is displayed 1,000 times. 4. Cost-per-view (CPV): This is a type of CPL advertising where advertisers pay a fee each time someone views their ad.