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ABM: Account-based marketing
ABM is a strategy that focuses on targeting specific accounts with personalized messages and offers.
ACV (Annual Contract Value)
ACV is the total value of a customer’s contract over a 12-month period.
AOV: Average Order Value
AOV is the average amount of money spent per order in an ecommerce store.
API: Application Programming Interface
API is a set of functions and procedures that allow two applications to communicate with each other.
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