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Growth
Channel Effectiveness
Definition of
Channel Effectiveness
The success of each acquisition channel in driving traffic, sign-ups, or purchases.
Detailed Description of
Channel Effectiveness
Examples of
Channel Effectiveness
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Explore other terms
Channel Effectiveness
Growth
The success of each acquisition channel in driving traffic, sign-ups, or purchases.
ABM: Account-based marketing
Marketing
ABM is a strategy that focuses on targeting specific accounts with personalized messages and offers.
ACV (Annual Contract Value)
Growth
ACV is the total value of a customer’s contract over a 12-month period.
AOV: Average order value
Growth
AOV is the average amount of money spent per order in an ecommerce store.
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