Growth

Channel Effectiveness

Definition of

Channel Effectiveness

The success of each acquisition channel in driving traffic, sign-ups, or purchases.

Detailed Description of

Channel Effectiveness

Examples of

Channel Effectiveness

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Explore other terms

Channel Effectiveness
Growth
The success of each acquisition channel in driving traffic, sign-ups, or purchases.
ABM: Account-based marketing
Marketing
ABM is a strategy that focuses on targeting specific accounts with personalized messages and offers.
ACV (Annual Contract Value)
Growth
ACV is the total value of a customer’s contract over a 12-month period.
AOV: Average order value
Growth
AOV is the average amount of money spent per order in an ecommerce store.

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