Growth

Channel Effectiveness

Definition of

Channel Effectiveness

The success of each acquisition channel in driving traffic, sign-ups, or purchases.

Detailed Description of

Channel Effectiveness

Examples of

Channel Effectiveness

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Explore other terms

ABM: Account-based marketing

ABM is a strategy that focuses on targeting specific accounts with personalized messages and offers.

ACV (Annual Contract Value)

ACV is the total value of a customer’s contract over a 12-month period.

AOV: Average Order Value

AOV is the average amount of money spent per order in an ecommerce store.

API: Application Programming Interface

API is a set of functions and procedures that allow two applications to communicate with each other.

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