Pocket Entertainment, the parent company of Pocket TV, is a leading audio entertainment platform that’s reimagining how stories are created, distributed, and consumed globally. With over 100 million users and a thriving content ecosystem across India, the US, and other global markets, we’re now expanding into the world of short, binge-worthy drama series.

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Product Strategy & Roadmapping

• Define and own the product vision and roadmap across monetisation, experience, recommendations, and growth.
• Align the roadmap with business goals, user insights, market trends, and competitive intelligence.
• Build long-term strategies that balance revenue growth with sustainable user value and retention.

Monetisation Innovation

• Lead monetisation initiatives across subscriptions, microtransactions, loyalty programs, offers, and bundling strategies.
• Optimize pricing, paywalls, and feature gating to maximize LTV while maintaining a high NPS.
• Leverage A/B testing and behavioral insights to validate monetisation hypotheses and iterate quickly.

User Experience & Retention

• Craft seamless and intuitive experiences across the entire user journey—from onboarding and discovery to engagement and conversion.
• Identify friction points and use design thinking and data insights to enhance usability and satisfaction.
• Run continuous experiments to boost core engagement metrics and reduce churn.

Recommendations & Personalization

• Partner with data science and engineering to drive advancements in our recommendation engine.
• Define user cohorts and behavioral signals to power contextual and personalized content discovery.
• Measure and optimize content consumption patterns to increase session depth and frequency.

• 5+ years of experience in consumer product management, ideally in B2C, social, content, or entertainment platforms.
• A proven track record of owning and scaling monetisation, growth, or recommendation-driven products.
• Strong analytical and experimentation skills—comfortable with SQL, dashboards, and deriving actionable insights.
• High user empathy with a passion for storytelling, creator platforms, or media consumption behavior.
• Deep experience working with cross-functional teams in a fast-paced and agile environment.
• Exceptional communication, leadership, and stakeholder management abilities.

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