Founded in 2021 by Aadit Palicha and Kaivalya Vohra, Zepto is on a mission to save you time —making every second count towards life's real joys. Our platform has revolutionised rapid commerce in India with cutting-edge technology and strategically optimised delivery hubs. Zepto offers an extensive range of 45,000+ products, from fresh groceries to electronics, beauty essentials, apparels, toys and more, delivering across 50+ cities in 10 minutes*.

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Category Strategy & Discovery

• Identify and size high-growth category opportunities in the quick-commerce space through market research, consumer insights, and competitive mapping.
• Create and pitch a compelling category vision aligned with Zepto’s mission and business priorities.

Customer Research & Validation

• Lead qualitative and quantitative research (surveys, interviews, A/B tests, MVP shipping) to validate the problem statement and product-market fit.
• Partner with user research, data science, and analytics teams to analyze usage patterns and market segments.

Roadmap & Prioritization

• Define end-to-end product roadmap – features, pricing, inventory, packaging, backend integration, and marketplace mechanics – with a laser focus on unit economics.
• Prioritize roadmap items based on customer value, reusability, profitability, and execution feasibility.

Cross-Functional Leadership

• Work closely with engineering, operations, supply chain, category merchants, marketing, and finance to ensure flawless category set-up and go-to-market.
• Act as primary product liaison for both internal stakeholders and external partners / vendors.

Launch, Monitoring & Scale

• Drive category launch plans: migration, learnings from pilot zones, packaging design, promotion strategy, and communication rollout.
• Define success metrics (e.g., frequency, AOV, retention, margin) and measure performance post-launch to iterate quickly.

Growth & Optimization

• Own continuous improvement cycles—iterative enhancements in assortment, UX, pricing, delivery promise—to improve category performance.
• Build scalable processes for future category rollouts across regions.

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