Since 2006, Riot Games has stayed committed to changing the way video games are developed, published, and supported for players. From our first title, League of Legends, to 2020’s VALORANT; we have strived to evolve the community with growth in Esports, and expansion from games into entertainment. Players are the foundation of Riot's community and because of them, we’re able to reach new heights.
Understand the monetization philosophy at Riot and TFT's historical monetization to ensure player-centric monetization strategies are developed
Create a strategy for Rotating Shop, Treasure Realms, and Evergreen store offers and use tooling to implement the offers for players
Deep understanding of different player segments and motivations for the target player types to create the right offers for each
Define the target audience and expected impact for new distribution designs
Create experimentation framework targets; monitor and optimize offers over time
Monitor strategies and tactics other games are using and evaluate if they make sense for TFT to adopt
Lead the team to build a project roadmap with alignment from stakeholders, define the work needed for each project and deliver impactful features and improvements to the store ecosystem
Collaborate with multi-team, cross-time-zone ecosystem of development partners to ensure TFT needs are prioritized, delivered, and providing value to the game
Strong data and analytical skills
Able to work in lockstep with insights to define the right metrics and questions, wireframe out analysis, and understand beyond the surface-level metrics for performance
Utilize purchase, and player journey data, surveys, and player labs
Collaborate with publishing partners to ensure players are getting a cohesive experience and we’re promoting the right content from both a player and Riot perspective