At Nykaa, we share one vision- to bring inspiration and joy to people everywhere, every day. Born out of a desire to make beauty a mainstream choice, the Nykaa journey began in 2012 as a digitally native, consumer-tech company. Falguni Nayar’s entrepreneurial leap with Nykaa, tapped into an underserved beauty retail market, disrupting the ecosystem and putting India in the global spotlight. Over the years Nykaa has steadily captured hearts and carts, ushering visits to both our online and 150+ offline destinations and building loyal communities through engaging and educational content. We also expanded our offerings by introducing online platforms Nykaa Fashion, Nykaa Man, and Superstore.

• Own the roadmaps for Nykaa’s Martech Platform as well as SEO strategy and product enhancements to drive organic traffic as well optimize efficiencies for paid traffic
• Drive implementations and integrations across tech stack, spearheading agile sprints, user stories, and UAT. Own end-to-end delivery
• Collaborate with CRM, Performance Marketing, Design, Analytics and Engineering teams to build seamless campaign orchestration workflows and deliver high impact Martech solutions
• Tracking key performance metrics for Martech Platform
• Conduct A/B experiments, user research, and data-driven analysis to validate hypotheses and drive continuous improvement.
• Keep abreast of the latest SEO trends, Martech innovations, and evolving LLM ecosystem (e.g., OpenAI, Google Gemini) and explore agentic AI use cases for marketing automation and SEO

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• 4-6 years of product management experience, with at least 2 years in Martech/ SEO
• Strong understanding of SEO technical architecture, schema, on-page SEO, and content optimization.
• Deep understanding of the marketing ecosystem and hands-on experience working with Martech tools (e.g.,Meta Ads, Google Ads, CRM, tracking platforms).
• Excellent analytics, communication and stakeholder management skills
• Demonstrated experience implementing AI/ML use-cases (e.g., predictive models, generative AI, user segmentation, content generation).
• Technical proficiency to write product specs, define APIs, query basic SQL, and discuss architecture with developers.
• Prior experience with eCommerce or high-scale B2C platforms is a plus.

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