Growth Strategy & Roadmapping
- Define and drive Calm’s growth strategy across the full funnel—user acquisition, activation, engagement and monetization.
- Set ambitious goals for and own the roadmap for delivering on them, balancing quick wins with long-term scalable levers.
- Partner closely with Marketing, Lifecycle, Partnerships and Finance to align growth work with broader business objectives.
Experimentation & Optimization
- Lead a high-velocity experimentation pipeline to drive conversion and monetization.
- Analyze A/B test results and translate learnings into action.
- Monitor key business metrics (installs, conversion, LTV/CAC, churn) to guide prioritization and measure impact.
Cross-Functional Leadership
- Be accountable for core business metrics and represent progress and performance to stakeholders around the company.
- Collaborate with Engineering, Design, Marketing, Content, and Data Science to deliver growth features and infrastructure.
- Write detailed PRDs, define success metrics, and drive disciplined execution.