We are making natural living a HABIT little by little . We do so by serving 100% natural self care to our consumers. The formulations are authentic ayurvedic solutions that are proprietary and developed by our own R&D. The products are prepared fresh everyday in our ayurvedic kitchen, out of whole and raw ingredients such as fresh milk, curd, fruit pulps, flowers, herbs, nut & spices. This offering of Fresh Ayurveda has made a mark in the Indian personal care industry. Today 28Lac+ customers trust us for their personal care needs.

• Lead the development of annual operating plan for the business. Work closely with channel, brand & creative to deliver on the same.
• Lead the portfolio mix planning to meet brand growth goals & ambitions
• Lead the P&L for every category, particularly optimizing gross margins & marketing costs
• Lead the innovation funnel. End to end management of all NPD / product development in collaboration with R&D.
• Develop all aspects of each category: Product, Identity, Architecture, Positioning, Price, Channel Mix.
• Initiate and drive category, competition, consumer and customer/ shopper research to drive actionable insights.
• Build the new trial & customer retention strategy of each category.
• Work closely with brand & creative teams to build effective communication for each category.
• Work closely with brand & channel teams to evolve product/price/positioning in order to optimize growth & marketing costs.
• Work with brand team for key categories in which you make use of full marketing mix.
• Work on product & category experience to drive excellent NPS.

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• Bachelors of Engineering / Science / Math / Economics / Medicine + MBA from a premier institute.
• 10-13 yrs of growth/sales/business experience.
• Experience in consumer facing B2C industries and minimum of 5years in consumer product led brands.
• Fair mix of experience in both digital-first businesses as well as legacy brand businesses.
• Very strong analytical skills - Data forward decision. Clear fundamentals on reading/ implementing research (qual and quant) insights on category development & shopper behavior.
• Clear framework led thinking.
• Strong pulse of female consumer behavior & knack to understand consumer psychology.
• Strong solutioning ability with a creative bent of mind towards business problems.
• Consumer/ customer first approach and demonstrated experience.
• Independent decision making ability.
• Ability to sustain & enhance the strong collaborative culture of the organization.
• Strong bias towards action & hustle.
• Excited about building a long term brand.

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