Product Teardown - Pilgrim
Pilgrim is an innovative and one of the fastest growing D2C (Direct-to-consumer) businesses in the beauty space. Pilgrim makes borderless beauty experiences accessible and affordable. It brings together unique beauty and cultural traditions from around the world.
How would you personalize the website and app (upcoming and currently in BETA) experience of Pilgrim for its users?
Additionally, the brand plans to build and set up a personalization quiz on its website. So, how would you also incorporate that element in your personalization strategy?
The expected outcome to contain:
- Elements of the website you would personalize
- Audience segmentation strategy for website personalisation
- Content strategy for each personalised website experience
- Potential impact resulting from said personalisation
Slack AMA: 17/02/2023
Deck Submission: 25/02/2023
Deck day : 04/03/2023
20k - First prize
10k - Second Prize
5k - Third prize