Partner Information

This edition of the product teardown is powered by WebEngage.

WebEngage is a customer data platform and marketing automation suite that makes user engagement and retention simplified and highly effective for consumer tech enterprises and SMBs. The platform helps brands drive more revenue from their existing customers and anonymous users through highly contextual, hyper-personalized engagement campaigns across 10 communication channels.

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Problem statement:

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Health & Glow is a Beauty Retail company. It offers a wide range of products for skincare, hair care, make-up, bath & body, and personal care products. Thereby helping consumers meet their specific beauty and wellness needs.

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How would you personalize the web and app experience?

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Beyond online user data, the brand has ~150 offline stores from which all transaction data is integrated. How would you use this offline data to personalize the online experience for users?

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The expected outcome should have:

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1. Elements to personalize
2. Logic of personalization
3. Content based on the variable
4. Expected delta in the CTR
5. Impact on overall conversion rates

Here is the Slideshare link for a brief presentation on feature capability on WebEngage.

‍Timeline for this month's teardown:

19th January - AMA
24th January - Deadline for Deck Submission
28th January - Deck day

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Prize money:

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20k - First prize
10k - Second Prize
5k  - Third prize

And exclusive interview opportunities!

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Social Media Deck Challenge:

Join The Product Folks' Social Media Deck Challenge!

To participate, simply post your decks on LinkedIn and tag @TheProductFolks, and use the hashtag #TPFTeardown.

Top three decks will win exciting cash prizes!

3k - First prize

2k - Second prize

1k - Third prize

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Don't miss out on this opportunity to showcase your skills and potentially win some big rewards! #TPFTeardown 

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