In this session, you will learn how product-led companies drive true growth and how companies can create a data-informed product strategy. You will get a deep dive into the importance of being a product-led company, and what that means, questions a company must ask itself regarding attention, productivity, and transaction. Justin will also discuss some real-world examples of leading brands that do data-informed product strategy well.
Justin Bauer is a product and analytics thought leader who has experience in scaling organizations from startup through scaleup. Justin is building teams that develop deep customer understanding and craft inspiring vision to create innovative product experiences that users love. Justin has previously worked as an Engagement Manager at McKinsey & Company, was the founder of Rivalry Games which was acquired by You42 in 2015.