21 Days of Design for Product Managers

Build world-class products and improve collaborations with
designers by learning to speak the language of design.

30 Slots Available

Join Waitlist

Top Designers

Join Waitlist and Audit course

Why should I learn design as a PM?

Design is a specialized skill, and as a PM, it can be intimidating — especially if it’s not your natural inclination. (Plus, there’s usually a design team to deal with that stuff, right?) But that mentality is a missed opportunity; it’s equally important for PMs to keep design top-of-mind when making decisions.

All you need is

3 Weeks

to deep dive into the world of design.

Week 1


• Kick-Off Event

• Understanding Design Fundamentals

• Embracing User Research
Week 2

Execution Week

• Tool Introduction - Figma, FigJam

• Introduction Visual Design

• User Journey Workshop
Week 3

Idea to Design

• Figma and Design Systems | Prototyping in Figma

• How to collaborate with the Designer? How to give Feedback and Receive Feedback

• Building a Design Team and Hiring Designers

• Finally solve a real world design problem and put in everything that you learnt
Join Waitlist and Audit course

Learn from the best in the industry

Practical learnings from top design thinkers

Yugandhar Bhamare

Lead Product Designer

Durba Chatterjee

User Experience Researcher

Viraj Gorasia

Product Designer

Sneha Sankar

Independent Brand Designer

Shivam Dewan

Product Design Lead

Agniva Si

Design Lead

Kavir Kaycee

Founder, The Discourse

Join Waitlist and Audit course
Meet your Program Manager
Arnob Mukherjee
Arnob is a designer-turned-entrepreneur who spent his college years building many new things including a design resource site called Culrs, and a bunch of other projects he doesn’t want to name. After college, he has spent his career leading, building design systems and products at companies like Qubole, Ola, CreatorStack, and is currently doing similarly amazing work and more as Co-Founder at Olvy.

Who is this for?


The founders of Instagram, YouTube, Canva, and Airbnb are good examples of billion-dollar companies with designer founders. Your company should definitely be next.

Aspiring/Early stage Product Managers

The goal of a design, for an early-stage Product Manager, is to demonstrate your problem/solution discovery skills, product sense, and to articulate your ideas convincingly.

Top Management Product Leaders

Understand how to speak a designer's language. Create better design partnerships by improving collaboration and building the best products.

First PM in a Startup

Build up your secret weapon called “Design Thinking” to thrive in Product Management and bring more maturity since the first day of your startup.

Join our upcoming Cohort

Design for Product Managers

Learn from the best in the industry to develop a design mindset in your PM journey

What’s included

Private forum access
Member resources
Entry to annual conference
Official member t-shirt





Additional 50% discount for students

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.







Get Access to The Product Folks Ecosystem

Exclusive & Private Community

Get access to the private community and engage in meaningful conversations with the participants.

Hands-on Live Learning

Get hands-on training by working on projects, and brainstorming problems with other participants.

Get Job Opportunities

Apply to the latest Product & No-code roles from top startups on our curated job board

Calling out for all the future

Aspiring Product Managers
Senior Product Leaders
Product Managers
Aspiring Product Managers
Senior Product Leaders
Product Managers
Aspiring Product Managers
Senior Product Leaders
Growth Managers
Aspiring Product Managers
Senior Product Leaders
Growth Managers

Wall of love ❤️

Community is at the heart of everything we do. Checkout what our past graduates have to say about us!

50+ Alumni
10+ Hours video content
8+ Mentors
4.4+ Rating

The design CBC was a game changer for my UX thinking before the cohort I wasn't able to empathize with or contribute to the designs at ConsCent. Would recommend this course to Aspiring and early PMs if they want to boost their design thinking

Sourav Yadav

As a product leader, I wanted to learn more about designers in order to improve collaboration between product managers and designers. Not only did I gain a better understanding of designers, but I also learned a lot about the design process as a whole.


'Design for PMs' was the perfect primer for someone like me who had zero prior experience. I found I was very quickly able to translate some basic design thinking into my daily documentation.

Ashiya Ghosh

I highly recommend Design Cohort for Product Managers to anyone looking to enhance their skills and advance in their career. The program's expert instructors have helped me achieve success in my role as a product manager. Don't hesitate to give it a try!

Vaibhav Singh

Frequently asked questions

Who can apply?

1. Product Managers who want to build their secret weapon called "Design Thinking" and improve their product sense
2. Aspiring Product Managers who are looking to improve their problem/solution discovery skills, product sense, and to articulate ideas in a convincing way
3. Aspiring product designers who want to learn how to design world-class products
4. Founders at startups who need to upskill and learn the art of product design to communicate better with the design team
5. Creators who want to leverage their audience and build a custom app

What is the selection process for this program?

Fill details on the website and pay using the link received in your mail. Once you submit your application, our panel of experienced product people and designers will review every applicant and consider two things:
1. What are some of the problems that you have faced/could face in the collaboration between design and your product team?
2. How will this course help you grow in your product-building journey?

How is this program better than other courses & training programs?

Learn everything about Design thinking and systems from the top Industry experts with our curated lesson plans, networking events, and weekly assignments
1. LIVE sessions: All the sessions are LIVE and interactive thus you can directly engage with the speakers/mentors.
2. Network: Engage with India's top talent coming from various backgrounds including Developers, founders, Consultants, etc. Participate in community 1:1, networking sessions, brainstorm problems. This community will help you navigate your next big challenge!
3. Grow: Whether you want to start a startup or stand out in your PM job, collaborate with participants on hands-on projects, brainstorm weekly assignments, design products and grow together!

What is the minimum time commitment required per week?

The strength of our program is our community. We believe in helping and growing with each other. Our curriculum is part-time friendly, so you are expected to spend 4-5 hours per week but the more time you will spend in networking & engaging, the more you will gain.

I am in a different time zone (US, Europe). Can I join the program?

Learning can now take place from any region and any time zone. As long as you can manage your timings to join the critical sessions, you are most welcome to join the program.

What will the engagement be like after the program ends?

You will have lifetime access to the community and the learning resources which you can make use of whenever.
1. The community is an active 14K+ member community with active learning across many product themes- Analytics, NoCode, Design, Leadership, NFT, Creator economy, FinTech, EdTech, and the list goes on and on
2. The Product Folks also publishes a weekly insider newsletter which brings to your inbox the best content to the next big things in the product world & product resources as well

How much will this cost me?

The program fee of $299 (inclusive of GST) will get you access to the 3-weeks program along with lifelong access to The Product Folks community, newsletter & resources.

Can I expense the program?

Yes you can approach your organization and claim the expenses as a learning and development cost.