Hello folks: after a brief hiatus, we are back with the TPF weekly AMA series! This week, we were glad to welcome Vishvak Saen, Principal Product Manager at Swiggy.
Vishvak is NIT Raipur graduate. He has been an ex-Product Manager at Tata 1mg, an ex- Senior Product Manager at MobiKwik. After MobiKwik, he had a stint at Trusting Social as a Senior Product Manager in 2018. He is now working as a Principal Product Manager at Swiggy.
Products and Payments
The AMA had a lot of questions revolving around payments, pricing intangibles, offers and BNPL.
Here is what Vishvak had to say about such questions:
Launching Payment feature
For launching a new payment integration in product a PM should have in mind the
Pricing intangible benefits to products:
Vishvak suggested that intangible benefits require cultural support from product leaders. With that and team’s support a PM can ship features that provide better user experience while not moving numbers.
How should payments evolve?
Assuming consumer brands, Vishvak shared the following steps for evolving payments.
Evaluating new features for Payments:
Vishvak shared that to evaluate a new payment instrument for one’s marketplace is to first consider users’ loyalty. For example, young brands’ users require UPI because they are trust deficit. With established brands, users will pay through card even if UPI is unavailable.
General offers vs Personally Curated offers:
Vishvak explained that the general mass offer should be used to bring the user in and the personalised one for specific outcomes after user knowledge. If the offers are broadcasted over TV etc, then easy to recognise coupon codes should be shared and once the user gets into the funnel, the product should reveal personalised coupons. The offers also depend on the price factor and purchase cycle of the product.
Average Order Value for Swiggy:
Average order value for Swiggy comes from
Should BNPL be integrated?
Vishvak believes that there is no clear winner for BNPL in the market. In addition to simpl & lazypay, Amazon pay, paytm etc will enter the market. Once at least 10% users have an account with a BNPL player, it should be integrated.
Want to join the next conversation? We’ll be having another Product Chat soon, get your invite to our Slack community to get all the details. See you inside.
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