Launching in 2014 and going public in 2019 is no mean feat. In this blog, we cover Casper - a D2C brand that just didn’t achieve this hyper-growth but also disrupted the way brands think about their customers.
Casper is a pioneer in disrupting the decades-old experience of shopping for mattresses, where touch and feel of the product is important and which typically involves going to multiple stores before making the final purchase. Casper differs from traditional mattress brands with its simplified product mix (there are three models priced for customers with different budgets) and a modern and millennial-friendly online shop. Also ignorance from local retailers due to the small scale of Casper early on, played a benefit for them at the start of their journey, a part which is often the trickiest for direct-to-consumer (D2C) brands.
Want to know more about Casper’s journey from 0 to IPO? Tune in to the insightful fireside chat between Neil (founder of Casper) and Soiab (founder of Plaza), held exclusively at the Brands Decoded 2020 event.
ChatGPT is one of the hottest topics of discussion currently, and rightly so. The OpenAI-developed Generative AI program sits on top of the GPT 3.5 and GPT 4 LLM models to provide a human-like interaction experience with all the smartness of machines.
It is a busy Tuesday afternoon, and you have three back-to-back meetings (2 of them could've been emails, but what can you do, right?). You return to your desk 2 hours later to find each slack channel filled with 150+ messages. What's your first reaction?
Hello hello! Howdy? Where did January go? Well, tell us if you get to know :) As we step into February, we decided to focus on an aspect of life arguably as indispensable as food or water. No, not exercise. Apps. Do you think we're exaggerating? Maybe... but technology products have become so intertwined with life.