Launching in 2014 and going public in 2019 is no mean feat. In this blog, we cover Casper - a D2C brand that just didn’t achieve this hyper-growth but also disrupted the way brands think about their customers.
Casper is a pioneer in disrupting the decades-old experience of shopping for mattresses, where touch and feel of the product is important and which typically involves going to multiple stores before making the final purchase. Casper differs from traditional mattress brands with its simplified product mix (there are three models priced for customers with different budgets) and a modern and millennial-friendly online shop. Also ignorance from local retailers due to the small scale of Casper early on, played a benefit for them at the start of their journey, a part which is often the trickiest for direct-to-consumer (D2C) brands.
Want to know more about Casper’s journey from 0 to IPO? Tune in to the insightful fireside chat between Neil (founder of Casper) and Soiab (founder of Plaza), held exclusively at the Brands Decoded 2020 event.
In this AMA, Aatir answered questions about testing hypotheses and features, upskilling as a PM, and important product metrics. He also shared details about his day as PM. Find all this and more below!
In this AMA, Vaibhav answered questions about important product management skills to break into a PM role. He also shared about customer needs and essential metrics to be tracked.