We at The Product Folks entering 2020 have planned to have a series of events on the Product Lifecycle. To start we had a session on Product discovery.
Lessons:At times products fail, I personally use 11 Google apps on a daily basis and I really like Google's products but still, Google has a history of launching failed products, eg: the Google glass.
Check out http://killedbygoogle.com/ Few reasons why it failed
Now, can Google glass hit the market again?Of course Yes, if and only if Google discovers the needs of the customers just like what Snap did with Spectacles. Here Product discovery comes into the picture.Just like how Product development has a lifecycle Product discovery also has a lifecycle.
Foundational research: This phase is the research that goes behind driving the organizational goals. Typically in large companies, the Director or a Product leader will set the vision. In startups, of course, the CEO will drive the vision of the Product.
Problem discovery is where all the problems are identified. Problem distillation is grouping problems that Co-relate. Eg: One of the problems that I face is everyday travel to the office from my house takes one hour. Now, if another person says there's a lot of traffic at 9 am it is a different problem but we can correlate them into traffic problems. Both these problems can be co-related, distilled and then we can go about picking the right solution.
User Persona: Age group 30-40, typical IT person.
The process is once problems are discovered then distill them and then prioritize that is how problems are uncovered.
In the above picture, we see that certain countries' customers don't face certain problems in this way we can prioritize what to build.
Then comes solution discovery. That is for another day.
As a part of my New Year resolution I wanted to start writing online after some time I realized what is the best way to start if not to summarize my events. This is just the beginning lots in store.
This week we were elated to invite Sagar Gupta who is the Associate Director, Product at RazorpayX.
Hello folks! Welcome back to our weekly AMA series. This week we were elated to invite Deepak Krishnan, Sr Director of Product, Myntra.