Alright! Continuing with our series of blogs where we cover the AMAs we hold over our Slack channel. In case you missed it we regularly host Product Managers and talk about everything #product.
Abhirup Bhabani is an ISB alumnus and is currently building Razorpay Capital. So here is your chance to have a masterclass from "How to get started in the field of Product Management" to "Life of a PM" and many more topics.
Here are some key takeaways:
One of the key takeaways for me from my MBA has been the structured thought process. You solve a lot of case questions - product cases, consulting cases and you get into the habit of breaking the problem statements into multiple parts which then helps you with the solutioning. Problems can vary from "design an elevator" to "oil production in middle east has reduced, how would you find the root cause" to "Razorpay wants to launch Sim Cards in New Zealand. Does it make sense?". Even for very vague problems, you will find a structure to solve these questions. And once you get into the habit of it, it helps you everywhere. Apart from that, a close-knit network. You know you will have people to fall back on, to seek for assistance across different industries whenever you need one.
Definitely, not. It's one of the ways. Mr. Harman, one of my colleague in Razorpay and one of the best PMs I have met in my life and he doesn't have an MBA. You either learn at the job or learn via education. So if you are in product-based company and if you have a very good product mentor, you will definitely learn the tricks of the trade and grow into a very good product manager.
Maybe try to find some common connects in your target firms. Talk to them about your desired team. Usually I have seen them connecting to right people in the company who would at least be willing to have a short discussion with you.
Also on another note, while writing cold emails or If you're reaching out to someone new to seek help, this template shared by Aditya Mohanty works well:
1. Who am I?
2. What help I need?
3. What progress I've made so far?
4. Why you're the right person to help?
Be sincere in your message and keep it super short.
When I started off, definitely stakeholder management. Often when you're starting, you don't have an idea about how many stakeholders are there for a product (Sales, Marketing, Engineering, Design, Ops, Risk, Legal, PR, Finance, etc). And from my personal experience, I missed out getting a sign off from all of them for my first couple of projects. Learnt from the mistake and keep everyone in the loop.
In Mid Career, this is something I am still learning on the job. How do you manage to have the big-picture thinking? Where will your product lie 5 years down the line and how will it tie up to the company OKRs? This is something you learn at the job and you eventually figure out as you talk to more and more senior folks (how they figured out).
To be honest, I didn't have much idea about Fintech before I joined Razorpay. Still don't have much idea about most of payment gateway. Fortunately (or unfortunately), I have been part of the lending vertical. This is something that was new to me. Spoke to a lot of people in the lending industry to get acquainted with the terms. Spoke to a lot of potential customers to understand the problems they are facing in terms of getting credit from traditional lenders. That helped me in understanding the whitespace in the market. This is key because it's not just about building the product, it's also understanding what problems you're solving. Once the "what" and "why" are clear, then you should be able to figure out "how" to build the product. So TL;DR - do both primary and secondary research when you're new to an industry.
My GPA in ISB was low, hence figured that consulting couldn't have been an option.
On a serious note, have always been fascinated by tech and product. I was a backend developer with Samsung. Was heading product & tech at Qrius. Felt that my mojo was here. Always got excited about the impact a product can carry in human lives and that fascinated me. Hence, PM was the natural next step for me. I wanted to be groomed by a good product mentor from whom I could learn and grow and that's why post-MBA, I thought of joining a product-based company. I had a couple of offers during my MBA, and my priority has been to learn more. If I could learn, that will have long-term benefit. I had a long chat with the Product Head of Razorpay and was heavily impressed by the clarity of thoughts he carried. That helped me with the decision that I want to Razorpay.
That's the best part of the PM job - you'll enjoy the ride. It's an emotional roller coaster ride where you'll have moments when you feel things ain't working out and the next moment, you will feel satisfied that you have found a solution to a problem. Probably, the only boring task would be to choose the colours of the box diagrams while making PPTs.
Your product is like your kid. You can't tell that you will handle one part of the kid but not others. You have to take care of it, nurture it, and help it grow. For that, you might have to do everything - sales, marketing, ops work, resolve support ticket, sometimes even maybe code (with the product, not with the kid).
a) Empathy (this goes for any role: empathy + expertise)
b) "Getting things done" attitude (try not to say this isn't my job)
c) Always listen to data and customers
The most important thing for a Product Management role is Design Thinking (and may not be tech understand). I think the CIRCLES framework seals the deal over here. Whether you understand the problem, whether you the understand the users for whom you're solving it for, whether you understand their use-cases. If you see, these (in most cases) won't require tech understanding but just an understanding of what problems you're solving for and your users. If you have this understanding, you should be able to transition well into a PM role.
I usually follow The Ken, Medium Blogs, Finshots to stay up-to-date about the market, upcoming technologies, and product designs. Read quite a bit of design blogs as well to understand a designer's thought process before designing the UI/UX of a product.
Cracking the PM interview and Decode & Conquer have all the frameworks you'll mostly use in your job and for cracking the interviews.
Startups are the best way for undergrads. Look for folks on Angel.co and similar forums. They usually have a lot of PM roles open. Ping the founders and show your interest. Again, the "what" and "why" part should be clear through your interest.
One of the things that I learnt and kind of accepted is that things break, things might move in as per the expectation. So, given those constraints, how do you iteratively prioritize and optimize for rewards rather than risk is something I learnt at my job.
Cracking the PM Interview helped me a lot :) especially during my MBA days. It helped me get the structure in my thought process. On podcasts, I follow The Pitch, Freakonomics.
Talk to as many customers as possible. Your most critical problem statements and sometimes even the solutions will lie in the conversations you have been with them. And, this I feel should be done at all levels.
Want to join the next conversation? We’ll be having another Product Chat soon, get your invite to our Slack community to get all the details. See you inside.
In this AMA, Aatir answered questions about testing hypotheses and features, upskilling as a PM, and important product metrics. He also shared details about his day as PM. Find all this and more below!
In this AMA, Vaibhav answered questions about important product management skills to break into a PM role. He also shared about customer needs and essential metrics to be tracked.