A very recent one is a campaign we launched for Corona. We have a great distribution of merchants on Khatabook. We build a small product in which essentials shops can mark themselves open and share their location and opening times with their customers along with practices to follow at the shop. Thousands of shares have happened and the information is really useful.
Khatabook has immense reach. These MSMEs form the backbone of the country's economy. Doing business is hard for these people in tier 2/3/4. There is limited access to capital, limited exposure to technology. If we can make their lives easier and create value for them, we can create a huge impact. These folks are first time internet users and it is important to make critical tech available to them in simplest and easiest to use way.
The distribution and audience which Khatabook has, aligns completely with my personal goal of creating impact and also mentoring a young team.
Good commentary on how humans think, monetization avenues - Predictably irrational
Structured thinking and writing masterpiece - Sapiens