Building out a subscription streaming video product at Viacom18 from design to launch in 4 months flat, with 4000hrs of additional premium content catalogue. The rush of trying to defy normal timelines and propel a product into a higher orbit made the dark circles worthwhile.
Engaging with Engineering teams remotely. Having been used to walking across the floor to discuss/problem solve/deploy products, was never a problem earlier and often got done in a hack-ish way in order to be "agile". Good process design and enforcement of the same played a huge role in streamlining gaps in comms., removing emotions from conflict resolution, and ensuring same rhythm between functions.
That you need to be data-focussed in order to be a great PM. Great PMs are consumer behaviour oriented first. Behavioural paths and cognitive actions are the blueprint. Data is the validator.
It's important to skill yourself in all aspects of the product journey in order to set yourself up for product leadership. Increasingly PMs are ending up over time as specialists in Engagement or Growth without the holistic thinking needed to manage product lifecycle from 0 to 100.
Brand Management. Both required a deep understanding of customer behaviour, decision making processes, aesthetics, design thinking and loyalty management.
The importance of Consumer Research.
Building out a subscription streaming video product at Viacom18 from design to launch in 4 months flat, with 4000hrs of additional premium content catalogue. The rush of trying to defy normal timelines and propel a product into a higher orbit made the dark circles worthwhile.
Engaging with Engineering teams remotely. Having been used to walking across the floor to discuss/problem solve/deploy products, was never a problem earlier and often got done in a hack-ish way in order to be "agile". Good process design and enforcement of the same played a huge role in streamlining gaps in comms., removing emotions from conflict resolution, and ensuring same rhythm between functions.
That you need to be data-focussed in order to be a great PM. Great PMs are consumer behaviour oriented first. Behavioural paths and cognitive actions are the blueprint. Data is the validator.
It's important to skill yourself in all aspects of the product journey in order to set yourself up for product leadership. Increasingly PMs are ending up over time as specialists in Engagement or Growth without the holistic thinking needed to manage product lifecycle from 0 to 100.
Brand Management. Both required a deep understanding of customer behaviour, decision making processes, aesthetics, design thinking and loyalty management.
The importance of Consumer Research.