In a bake-off between our product vs competitor's, 95% of Users(Customer Service Agents) chose our product over the other - helping us win a large deal with on of the largest Airlines in the world!
Why? - I had an instrumental role in creating the product. This was a deal where both Buyers and Users were truly impressed with the performance of B2B SaaS platform that clinched the deal!
Feature-User fit was the problem that I struggled with in my initial days. We used to launch features which got poor adoption as they didn't solve the user's problems.
Now, we instituted "Design Sprint" practice in the organisation to solve any big problem. Before writing a single line of code, we invest in validating our feature with our users with a prototype and learn from the same.
That you need an MBA to be a good product manager.
1. Do not invest in a feature because CEO asked you to do. "Why" should be your favourite word :)
2. Do not just implement what your high-paying client asks - Often, clients recommend solutions without stating problems. Ask enough questions to understand the problem.
3. Do not just implement what a successful competitor implements in their product - Don't get into feature parity game that will never help you win! Create what differentiates you from rest of the players out there!
If not product management, I would have picked being a UX Researcher. I love spending time with users and understanding their problems in their setup.
Complimentary skillsets - Trying to be in the shoes of your customer(Buyer and User in B2B setup) and understanding their pain-points that are worth solving!
Product Management is not just about ideating! Idea should be throughly validated, broken down into phases constantly learning from the adoption and feedback! You should have a good execution muscle to take you idea from cradle to maturity to grave!
In a bake-off between our product vs competitor's, 95% of Users(Customer Service Agents) chose our product over the other - helping us win a large deal with on of the largest Airlines in the world!
Why? - I had an instrumental role in creating the product. This was a deal where both Buyers and Users were truly impressed with the performance of B2B SaaS platform that clinched the deal!
Feature-User fit was the problem that I struggled with in my initial days. We used to launch features which got poor adoption as they didn't solve the user's problems.
Now, we instituted "Design Sprint" practice in the organisation to solve any big problem. Before writing a single line of code, we invest in validating our feature with our users with a prototype and learn from the same.
That you need an MBA to be a good product manager.
1. Do not invest in a feature because CEO asked you to do. "Why" should be your favourite word :)
2. Do not just implement what your high-paying client asks - Often, clients recommend solutions without stating problems. Ask enough questions to understand the problem.
3. Do not just implement what a successful competitor implements in their product - Don't get into feature parity game that will never help you win! Create what differentiates you from rest of the players out there!
If not product management, I would have picked being a UX Researcher. I love spending time with users and understanding their problems in their setup.
Complimentary skillsets - Trying to be in the shoes of your customer(Buyer and User in B2B setup) and understanding their pain-points that are worth solving!
Product Management is not just about ideating! Idea should be throughly validated, broken down into phases constantly learning from the adoption and feedback! You should have a good execution muscle to take you idea from cradle to maturity to grave!