vivo, a premium global smartphone brand, entered India in late 2014, vivo has established itself as one of the top smartphone brands in India. Manufacturing in Greater Noida, the company has a robust distribution network across the country both online and offline, catering best-in-class quality service to over 530 cities, in 27 states and 5 union territories backed by more than 550 service centres in India.

• Consumer research: Systematically study target users, identify key usage scenarios of target users and their underlying psychological needs under the scenarios; Differentiate the peak experience/trough experience of the target group, and efficiently gain insight into the core needs of consumers in all aspects of AIPL.
  

• Competitive Analysis: Contentious tracking of the product strategies of competitors, conduct systematic and in-depth research on competitive target groups, and clarify the similarities and differences of each target group and derive actionable insights with primary and secondary research to build a differentiating product positioning and superiority.

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Minimum Qualifications - MBA

Overall experience - 4-8 years in Mobile Industry/Automobile/Electronics Industry

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