Salad started in early 2020 when Aruna Chawla (Founder — CEO) realised how little women know about their own bodies through her background in women’s wellness and research spanning 6 long years. We launched our first product with Salad Condoms.
We received a lot of praise, brand loyalty and trust because of our transparency and radically unique approach to women’s wellness. However, it was clear that changing centuries of structural inequalities, cultural perceptions, and behaviours was not a small business’ cup of tea. It was time to go back to the drawing board.
We’re back: we’re still on the mission to demystify a woman’s body for her. But we’re going to solve the problem at its root now. We believe the more women live in sync with their bodies (and not against it), the easier it is to create a life that is powerful, abundant, and radiant.
Karishma Rathaur (Co-Founder — COO) joined us in August 2022. She has led growth and operations in hyper-scale consumer tech companies. We’re an Antler India Resident company building a lifestyle management platform for people who menstruate.
Together, we are on a mission to improve the overall well-being for 355M menstruators in India.