REA India (previously known as Elara Technologies Pte. Ltd.) is a part of REA Group Ltd. of Australia (ASX: REA) (“REA Group”). It is the country’s leading full-stack real estate technology platform that owns Housing.com, Makaan.com and PropTiger.com.
In December 2020, REA Group acquired a controlling stake in REA India. REA Group, headquartered in Melbourne, Australia, is a multinational digital advertising business specialising in property. It operates Australia’s leading residential and commercial property websites, realestate.com.au and realcommercial.com.au and owns leading portals in Hong Kong (squarefoot.com.hk) and China (myfun.com). REA Group also holds a significant minority shareholding in Move, Inc., operator of realtor.com in the US, and the PropertyGuru Group, operator of leading property sites in Malaysia, Singapore, Thailand, Vietnam and Indonesia.
REA India is the only player in India that offers a full range of services in the real estate space, assisting consumers through their entire home seeking journey all the way from initial search and discovery to financing to the final step of transaction closure. It offers advertising and listings products to real estate developers, agents & homeowners, exclusive sales and marketing solutions to builders, data and content services, and personalized search, virtual viewing, site visits, negotiations, home loans and post-sales services to consumers for both buying and renting.
Determining customers' needs and desires by specifying the research needed to obtain market information
Recommending the nature and scope of present and future product lines by reviewing product specifications and requirements, appraising new product ideas and/or product or packaging changes
Assessing market competition by comparing the company's product to competitors' products
Responsible for steering products throughout the innovation stage & execution cycle, focusing specifically on experimenting, analyzing and tweaking product for our intended customer base
Creating and executing product initiatives focused on driving measurable results in conversions, user engagement and traffic growth on Housing, Makaan & PropTiger website and mobile apps
Working with the team to plan and drive execution of consumer facing features
Developing and implementing a company-wide go-to-market plan, working with all departments to execute
Developing detailed, crisp requirements that can be used to create product specifications and architecture for each product.
Should be able to mentor and groom team