Head of Growth & Performance Marketing

Senior Level
Bangalore, India



Krypto - India's finest Cryptocurrency exchange & crypto payment platform. It is a C2C & B2C start-up which allows users to buy, sell, trade & pay with cryptocurrencies to any shop in India. Krypto is backed by Tier-1 VC & some renowned angels from the industry.

Your Responsibilities

  • Execute the campaigns to drive the app downloads (Android & iOS)
  • Track user acquisition & retention metrics
  • Understand the product, market business metrics and how paid acquisition fits into the overall growth model as a product evangelist
  • Be responsible for performance marketing across digital channels such as Google, Facebook, Instagram, LinkedIn, twitter, programmatic, affiliates & partnerships
  • Define and execute campaigns with external agencies on a day to day basis. own the channel metric to get maximum ROI out of the budget
  • Work on three streams viz design, copy product to conduct A/B experiments that work. first start taking a lot of shots, second, increase the success rate of these experiments.

Required Skills and Experience

  • You have 5+ years experience working on performance marketing campaigns for consumer product
  • Fintech product, stock exchange app & crypto experience would be a plus
  • You understand app campaigns for google (UAC), social (Facebook, Instagram, LinkedIn twitter), programmatic (DV360), affiliate marketing & multi-channel partnerships
  • You know how to visualize data across Appsflyer, segment, mixpanel, powerbi, etc.
  • You are data oriented, and believe that everything can be measured, since what gets measured gets improved eventually
  • You have a good understanding of funnels, sprint agile ways of working, creative wireframes marketing briefs
  • You have run digital performance + brand campaigns for a major app company in India
  • You have business acumen to appreciate and understand levers for business growth and profitability

Why Krypto?

• Help us building the future of Finance

• We have grown from 0-$7mn in 4 months, next stopis at least 15x

• Driving seat with complete freedom

• Best in class Compensation (INR + ESOPS + CryptoTokens)

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