Prashanth is a Senior Product Manager at Dell Technologies. He Coaches product managers and helps teams Productize in a fast and efficient manner. His passions are in creative and problem-solving space. He is a certified Trainer/ Facilitator and loves to contribute to the product management community.
Here are some key takeaways:
Dell had backend team which are tech-heavy like and Api team or Data validation team...so you have to have tech experience and in some team, you need supply chain experience. So being a backend team PMs influence internal stakeholders mostly and indirectly influence end customer experience..this way the roles are different from consumer products..yet it interesting how we manage major platforms like dell.com and premier.com
I think the opportunity to work closely with users/customers is what excites me most about PMing
Below are major skills we look for in a candidate:
1) Problem identification and validation skill
2) The skill to metricize problem and stakeholder expectations
Can you imagine positioning APIs as a product for the internal team ...APIs can be loosely treated as a web service..with tech-heavy user stories trying to fulfil technical requirements we are trying to change the narrative by looking at internal stakeholders also as customers and apply PM practices to existing agile teams...example emphasis on user-centricity and data-driven approaches have been given more weightage across teams
Get certified at a credible education service provider like IPL, Pragmatic, or PLabs and Product School or PM school... Volunteer for a startup to scale as a PM
Talk to customers about the idea because the products in manufacturing are mostly B2BThe customers rely on deep-rooted relations might also need investment in a POC ( small working model) to convince the customers
Checkout PLabs https://plabs.live/ for practical exposure to Product Management
People management skills are necessary because PM has to live with people, convince or sell to people and take the heat from people ...you have to improve this through experience..to scale faster spend more time in people interactions increase your people interaction rate by 10 per cent every month to see improvement in people management skills ...watch out for the invisible bruises along the way.
The update is not installed by all users because the whole process of installing new updates is not designed well ...user guides may be missing to understand the 'how to' of using the updates...marketing communications are not explaining the benefits of the new updates in simple language lots of tech mumbo jumbo also complicates the installation experience
Lots of products have failed due to bad marketing techniques..e.g.cars launched with names which translate to something funny or vulgar in international markets are examples of good products gone bad with marketing Also Nano is a good example for bad positioning and not evolving with changing customer expectations
1) Design of everyday things
2) Mindfulness for creativity
3) Crush It by Gary Vaynerchuk
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The past years have seen a huge amount of growth for the product management function. Companies of all sizes are investing more into product development and product managers are becoming key stakeholders within their organizations.
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